è½è½ è½è½ è½è½ è½è½ è½è½ è½è½ è½è½ è½è½ è½è½ è½è½ read: 2015 Lynx Double XI, only 1 minute 12 seconds sales break 1 billion yuan. Compared to last year, time shortened again. And seven years ago, Double Eleven full-day sales of only 50 million. However, Tmall dual eleven sales break every minute, "the highest in history," while users also exposed Lynx sales fraud, product quality, but a series of negative news. According to the data from China Industry Research Network, in 2013, the return rate of "Double 11" e-commerce companies accounted for 25% of the sales volume on average, with some merchants reaching 40%. After the double 11 in 2014, the media exposed double eleven after the Lynx big seller return rate was amazing, including Han dynasty clothes and Jack Jones, the two disaggregated women's and men's turnover of the first brand, a refund Rate up to 64.09% and 38.25%. There is no exception to this year's rise of doubt. This can not but make people pensive, double eleven spree, is the "carnival" is only a minute high false sales? In this special day, the reporter holding try state of mind, visit the recent popular physical store To see if there is a big contrast with the past. The most important thing to mention is the recent fast speed red Danish fast fashion designer brand KM. On October 11, the reporter came to the KM store in Beijing Road, Guangzhou City. Surprisingly, KM store popularity is still diminished, although it is Wednesday working day, but there are still waves of customers in the shop while watching the election, the dressing room is lined up in the queue. "Buy clothes online to wear on the body, the effect of dressing people to tears in no way, returned and trouble, and some shop customer service is difficult to communicate, come and go to waste a week, too long. However, seeking truth from facts to a bad review, but also by telephone harassment asked to change the evaluation, which is a headache. "Holding thirty-four clothes in the fitting room, Mr. Wang told reporters. "Yes, at least no longer make a seller show and buyer show joke." Hear our chat content, while Miss Chang pointed out just from the fitting room fitting out of her boyfriend, excitedly said: "The previous pair Double eleven quite looking forward to, but feel less than a year a year, not many real benefits, and the clothes are special, with several bad online shopping lessons, he did not try I did not try to buy. "" Here's the Clothes simple and stylish fashion, the price is affordable, a wider range of options, so rather than online blind buying, it is better to buy a rest here. "Logistics delivery for a long time, worrying product quality, price weakened consumers choose to go to the store shopping The direct reason. There are some older consumers, because they are not good at using the Internet, e-commerce carnival can only choose to watch. Online shopping is quick and easy, but many of the drawbacks that it shows are still doomed to fail to replace physical stores. Consumers choose the largest reason for online shopping is the low prices, the impact of the traditional store by the electricity supplier triggered the shop tide, the main reason is the price of the imaginary. KM based on the concept of "let fashion and price no longer confront" brand concept, to market the best quality, low price of Nordic fashion products, stores in major cities undoubtedly snatch back many "lost" in the e-commerce market . KM ripped off the last piece of paper in the apparel industry at high prices. Cheap, high quality, deeply loved by consumers two factors. After another reporter visited several other physical stores, sales are not as good KM situation. Can be seen that high-quality low-cost KM trump card, but also it against the power of e-commerce impact. The strength of e-commerce can not be underestimated, but over-magnified the influence of e-commerce is inconsistent with the reality, the strict control of product quality can not solve the problem of logistics time, and e-commerce can not replace the entity retail store. The KM of such high-quality low-cost physical stores, in turn, may give heavy blow to the electricity supplier, so that the market economy back to a healthy development track.
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