In the context of the continued sluggish women's footwear industry, Yisi Q has shown a triumphant trend in recent years. At the China International Fashion Week, which was recently discussed, Yisi Q not only released the 2016S/S trend as the only women's shoe brand and the Korean new designer. Its president, Mr. Luo Shaoqiang, also announced the international strategy of Yisi Q. Startup. As a ten-year brand, the speed of the rise of Yisi Q has surprised the industry.
On October 30th, Yisi Q fashion women's shoes opened the 2016 spring and summer women's shoes fashion trend conference in the Golden Hall of Beijing Hotel. Yisi Q brought together 45 new spring and summer shoes developed by three Korean designers to enter the fashion week, and specially invited the international popular supermodel IRENE KIM, the annual Chinese chief model Cheng Yijia, Li Weiyu and so on. In addition, the president of the Korean Fashion Association Yuan Dayuan, the chairman of the China Fashion Designers Association, Li Dang, and the Executive Vice President of the China Fashion Color Association, Zhu Sha, also visited the site for tasting. Even the hottest movie star Zhang Jianing came to see the show from the studio and expressed his desire to join the team of Yi Si Q designers to display their own fashion. All this makes Yi Si Q show off in this year's fashion week.
It is reported that this cooperation with Korean designers is only the world's first stop for the cross-border cooperation series of the “Cinderella Travel†project. Next year, Yisi Q will develop fashion new products together with outstanding designers from more countries. The “Cinderella Travel†design works of each station in the domestic and international fashion week showcases a fashion show that never ends.
Why is Yisi Q launching an international development strategy at this stage? President Luo Shaoqiang said: The situation of the survival of the fittest in the women's footwear industry has intensified in the past two years, but the improvement of the level of an industry will inevitably have to go through such a big wave of sand washing. The domestic women's shoes industry lacks originality for a long time, and the phenomenon of plagiarism is serious. In addition, the strength of operators is uneven, and competition still stays in the vicious stage of price war. And Yisi Q always believes that innovation is always the core of the competition in the fashion industry, and product development is the top priority. Yisi Q "Cinderella's Travel" project will cooperate with outstanding designers from all over the world to capture the global fashion elements, and at the same time combine modern aesthetics to design language transformation, inject international fashion and original power into Chinese women's shoes.
In addition, the "Cinderella's Travel" project color planning has another important purpose, which is to develop energy for the international market for Yisi Q. Mr. Luo Shaoqiang revealed that through field trips and cooperation with multinational designers, Yisi Q will comprehensively collect information on women's fashion preferences and foot characteristics in various countries, design more comfortable and more suitable for women's fashion shoes in the world, will be Yisi Q women's shoes Further promote to the international market, to create an international fast fashion women's shoes brand.
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