In recent years, there has been a wave of co-branding among brands, and co-branded models have become popular in the fashion industry and have attracted much attention. As far as the brand is concerned, the joint name is also a crossover. Through the joint crossover with IP, brands, and designers, the brand continuously explores more attributes and highlights of the products in the collision, so as to meet the personalized, fashionable and diversified consumption needs of consumers, and bring them new and interesting trends. Products with great spiritual connotation.
In this era where all things can be co-branded, various brands are co-branding frequently, and a variety of co-branded products are emerging in an endless stream, causing consumers to produce aesthetic fatigue. Simple cross-border co-branding has long been unable to make consumers feel bright. In the fiercely competitive cross-border co-branded market, it is not easy for brands to make their co-branded models stand out among many co-branded products. Only co-branded models that take into account the design, concept and spirit and meet the current fashion trends can be firmly encircled. Consumers take the lead in riding on the joint circuit.
Among them, the big country brand Biyin Lefen chose to join hands with the international hall-level designer SAFA SAHIN to launch the co-branded daddy shoes, which has become one of the outstanding cases of cross-border co-branding, bringing design inspiration, concept, spirit and other aspects to the industry. Here comes a new reference.
I believe that friends who always follow fashion trends know something about SAFA SAHIN. He is a French surrealist artist. LV and VERSACE are his long-term international brands. Even the superstar LADY GAGA is his fan. He is highly recognized by the international fashion industry for his advanced design concepts and excellent designs that are not limited to reality. The innovative R&D concept coincides with each other.
Over the years, Bien Lefen has continuously absorbed international outstanding designers, formed a team of global outstanding designers, gathered global forces, and strived to have more innovative breakthroughs in product design styles to meet the diversified needs of contemporary consumers for dressing.
This season, Biyin Lefen X SAFA SAHIN co-branded daddy shoes are inspired by technology and futuristic sense, which not only continues the retro genes of daddy shoes, but also has the current trend atmosphere, perfectly showing the fierce collision between classic and popular . The ingenious contrasting color design is the finishing touch; the honeycomb texture on the side is very technologically aesthetic and design sense; the toe is streamlined, neither too wide to appear stupid, nor too narrow to appear cramped, which perfectly fits the consumption of the new era The youthful vitality of the readers helps them to promote a youthful attitude.
Biyin Lefen SAFA co-branded daddy shoes are not only trendy and fashionable, but also functional. Through the integration of sports engineering design and technological innovation to solve the shortcomings of traditional daddy shoes, Biyin Le Fen X SAFA SAHIN co-branded daddy shoes With the excellent characteristics of cushioning, wear resistance and light weight, it can easily control any road surface and make walking more freely.
It can be seen that this season's Biyin Le Fen X SAFA SAHIN co-branded daddy shoes not only focus on the appearance of the product, but also pay attention to the spiritual concept that the product delivers to the user-not only to bring the user a stylish and comfortable good product, for To create a noble and comfortable wearing experience, consumers must bring creativity and attitude, and convey the concept of walking freely.
Nowadays, in the fiercely competitive cross-border co-branded market, if a brand wants to stand out on the track, in addition to advancing with the times and continuously integrating current fashion elements to create new co-branded series that are loved by young people, it must also dig deeper into the brand and Young people meet the point of spiritual fit, meet the needs of young consumers in terms of quality, value, emotion, etc., communicate with young consumers in value, and create a high-quality, high-grade good life for them.
This is exactly the development concept that Bien Lefen has followed for many years. Since its establishment, the brand has always been deeply involved in the subdivision of golf apparel. While keeping up with the development of the times, it also focuses on polishing new products with ingenuity, gathering world forces, making a good piece of clothing, and continuously expanding and consolidating its own strength! Yinlefen continues to shine on the cross-border joint circuit!
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