Group photo of the awards of the 2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition
The October scenery becomes charming, and Luo Qi walks into the Central Plains! On the evening of October 22, after nearly five months of fashion accumulation and strong momentum, the 2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition Award Ceremony was grandly held in the Oriental Press Hall of Shengze Oriental Textile City.
Deputy Mayor of Wujiang District, Secretary of the Party Working Committee of Wujiang High-tech Zone, Secretary of the Party Committee of Shengze Town, Secretary of the Party Working Committee of China Oriental Silk Market, Shen Chunrong, Director of the Management Committee of Wujiang High-tech Zone, Deputy Secretary of the Party Committee of Shengze Town, Mayor Xu Huilin, Wu Jiang Zhang Jianhua, Deputy Director of the Management Committee of the High-tech Zone, Director of the Management Committee of China Oriental Silk Market, Chairman of the Shanghai Fashion Industry Development Center, Deputy Secretary-General of the Organizing Committee of Shanghai Fashion Week Shao Feng, Secretary-General of Shanghai Fashion Design Association, Shanghai International Fashion Education Center Vice President Xu Tianyu, Secretary-General of Shanghai Fashion Industry Development Center Ru Min and other industry and local leaders, China Top Ten Fashion Designers, China Fashion Design "Golden Top Award" Winner Wu Xuekai, China Top Ten Fashion Designers, Suzhou Xinqiyi Sheng Yarong, General Manager and Design Director of Silk Technology Co., Ltd., China's Top Ten Fashion Designers, Luo Jingjie, Head of Fashion Art Design, School of Fashion and Art Design, Donghua University, Ye Hong, Dean of Faculty and Faculty of FABA Fashion Business School, Shanghai International Fashion Education Center, HELENLEE Brand founder and creative director Li Hongyan, China Top Ten Designers JUNNE Womenswear Brand Liu Yanjun, BRONZE LUCIA brand founder Lu Xiya, Shanghai Dingtian Fashion Technology Co., Ltd. founder and senior fabric designer Chai Fangjun, Shanghai Saite Silk Gao Qinggang, Chairman of the Export Co., Ltd. and other leading guests, guests from the domestic textile, clothing, design industry, and fashion fields, and companies participated in the event, revealing the fashion charm and business potential that witnessed the "continuation, continuity, and sustainability" of the contest.
IP recreates a strong alliance of "Fashion Magic City + Silk Ancient City"
The 2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition is jointly sponsored by the People’s Government of Shengze Town, Wujiang District, Suzhou City and the Shanghai Fashion Industry Development Center, and undertaken by the Shanghai International Fashion Education Center. The restart and re-creation of the prestigious "China Cup" International Fashion Design Competition IP will link the fashion capital Shanghai and the ancient silk city of Shengze, and explore opportunities for collaborative innovation and win-win cooperation between the Shanghai fashion industry and the Shengze silk industry.
In 2020, we took the 27-year-old Zhonghua Cup into the Shengze Industrial Estate, and launched the "China Cup·Fashion Shengze" Silk Fashion Art Design Competition, and pioneered a new model that links the ecology of the industry with "content supply" . In 2021, under the general trend of global creative methods becoming more digital, the original silk category will be expanded to the major category of digital printed fabrics, so that more printed fabric companies in Shanghai and Jiangsu can participate in the normal pressure of the epidemic and stand on In the background of the digital age, with Shengze fabrics as the creative carrier, through the combination of fabrics, fashion clothing and digital printing technology, under the general trend of digital creation, explore the industrial application-based creation based on "art printing + fashion technology + product application" Talents stimulate the continuous new vitality of Shengze fabric industry. The presentation of the new digital theme not only provides Shengze with a new development pattern for the beginning of the "14th Five-Year Plan" year, but also provides a direction and path for transformation and upgrading, but also injects genes and codes of the new era into the old design competition IP "China Cup". The infinite vitality of IP remodeling and IP re-creation was also fully demonstrated in the finals of the competition.
Shen Chunrong, Deputy District Mayor of Wujiang District, Secretary of the Party Working Committee of Wujiang High-tech Zone, Secretary of the Party Committee of Shengze Town, and Secretary of the Party Working Committee of China Oriental Silk Market, mentioned in his speech : "Since ancient times, Shengze has been a city full of fashion genes. In the Tang Dynasty, the "Wu Ling" produced by Shengze became a tribute to the imperial court. Since then, Shengze has become the "four major silk capitals" together with Suzhou, Hangzhou, and Huzhou. Ze has not only the charm of an ancient silk town, but also the strength of a famous textile city, it is blooming the vitality of the fashion capital. Innovative business calls for innovative talents, and innovative talents make innovative businesses. Tonight, a group of outstanding fashion design talents will stand out, one The new power of fashion will flourish in the silk capital. Contestants are welcome to embrace Shengze and realize Shengze with dreams of design.
Shao Feng, chairman of the Shanghai Fashion Industry Development Center and deputy secretary-general of the Shanghai Fashion Week Organizing Committee, also said in his speech: Brands in the market for many years, and named the theme of this ordering area "Responsible Innovation". In the area, there are ISKO, the world's largest well-known denim fabric manufacturer, and Philipp Langer, the owner of a well-known German brand. (Philip Lange) and Chinese supply chain expert Miranda Chen (Miranda Chen) co-founded the sustainable clothing brand LangerChen (lange Chen), and the independent designer brand HELEN LEE that has grown together with Shanghai Fashion Week. In order to subvert the past The concept of ordering and trading has allowed these designers who have been full of enthusiasm for many years to enter Shengze, walk into our industrial area, sav The culture of the world.
It is firmly believed that under the opportunity of the integrated development of the Yangtze River Delta, the "China Cup·Fashion Shengze" will also grow in the direction of accelerating industrial docking, strengthening market integration, and increasing commercial transformation, providing a new round of development for Shengze's industrial area. Power source. "
Double the feast of "Top Ten Designs + Youth Designs"
2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition Award Ceremony, creatively launches the "Top Ten Design + Youth Design" combined show mode. Out of the 1300 submissions, 28 groups of shortlisted contestants’ excellent works, together with China’s top ten fashion designer and Qiyi clothing design director Sheng Yarong, presented the Qiyi·Qiji 2020 Spring/Summer ready-to-wear series release show successively. The doubled visual feast allowed the present leaders and guests to experience the "product" of Shengze fabrics, the "beauty" of fashion design, and the "interest" of outstanding talents.
Flag Art·Flag Trace 2020 Spring/Summer Ready-to-wear Collection Show is inspired by the "Flag Art" Silk Road, "Flag" is "Odd", and "Trace" is the road of struggle for the future of "Flag Art". At the same time, "Flag Trail" is also a continuation of the spirit of the last season's release show "Qingyun", expressing that the brand inherits the essence of China's intangible cultural heritage, pursues excellent clothing craftsmanship, and continues to build a contemporary oriental aesthetics life mood.
The works of young designers are also interesting and brilliant. Whether fabric printing design or clothing design, give full play to the imagination of professional strength and abstract designers are outstanding on personal expression and commercial floor, shows us the booming trend of Chinese design new force, to The judges and the audience brought no small surprises.
Wu Xuekai, one of China's top ten fashion designers, winner of the "Golden Top Award" for China's fashion design, director and chairman of the China Fashion Designers Association, spoke on behalf of the judges and announced the gold award of the competition.
After a fair, open, and impartial professional review, the 2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition will select 1 gold award, 1 silver award, 1 bronze award, 6 individual awards, and category awards. 6 people.
Among them, there are two individual awards: Best National Tide Performance Award, Best Environmental Protection Concept Award, and Best Future Style Award. The winners are Wang Lihao, Lin Xinni, Feng Yu N, Du Yutong, Wang Siyu, and Zang Jingyi; the best category award Fashion App Award, Best Home App Honor of the Bronze Award.
Liu Yanjun and Lu Xiya announced the winners, and Zhu Xiaobin, Gao Qinggang and Zhou Jingjiao presented awards to the winners
Li Hongyan and Luo Jingjie announced the winners, Wu Weihong, Qi Zhixiang and Ye Hong presented awards to the winners
Chai Fangjun announced the bronze medal winners, and Zhang Jianhua and Ru Min presented awards to the bronze medal winners
Sheng Yarong announces the silver award winners, Xu Huilin and Xu Tianyu present awards to the silver award winners
Wu Xuekai announced the gold medal winners, and Shen Chunrong and Shao Feng presented awards to the gold medal winners
Gold Award Work: Dwelling in the Space We Live, inspired by the city where the designer lives, with the combination of ancient historical and cultural buildings and modern modern streets, and a collection of aesthetics left over from history in Shanghai.
In the pattern, the rich and busy city life with huge imagination, the designer chose to let the huge crane spread its wings freely in the picture, occupy the cold city, let the luxuriant plants grow on the shoulders, and show the vitality and dream of the city. It also depicts the simultaneous development of urbanization and the construction of urban ecological civilization.
The trend shows the three pillars of element, topic and category
2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition, with the design direction of the three major trend series of "National Tide, Environmental Protection, and Future", with the topic of "Continuation·Continuity·Sustainability", focusing on the hottest clothing industry Trends, and through the three categories of fashion, home furnishing, and sports design, with a three-legged trend, the collision of inspiration and the blending of ideas are launched to interpret the current trend codes of the most popular trends, the most mainstream topics, and the hottest categories.
"Red Cheeks and Yinhua" and "Xiaoyaoyou" inspired by Chinese Taoist thoughts, "AKA Dreaming Dunhuang Man", "Divine Colored Beasts", "Chaotic Dynasty", which recreated the cultural style of Dunhuang, based on Kunqu Opera "Peony" "The Pavilion" protagonist Du Liniang is the core "Primary Color", the "Spring Silk World" that excavated the logo pattern in the ancient buildings of the city, there are also lion dances, cloth tigers, paper kites... the national trend of different sources of inspiration is in fashion, home furnishing, and sports. Different groups present different softness, and the selection of fabrics and craftsmanship is also very ingenious. However, breaking the shackles of traditional culture to recreate and reshape, it is the national tide that blooms infinite vitality in the new era, and the traditional culture is in the future. The key to inheritance and sustainability.
The contestants' expressions on environmental protection are also thought-provoking. In the work "Abysmal Sea", Wei Qiaoying uses marine protection as the theme, combining marine life and marine debris to create, expressing the harm caused by marine debris to marine life, and calling for marine protection. Fengyu N's "Filter" uses common recyclable garbage such as end-of-life vehicles and plastic bottles as the shading pattern, and superimposes the drawn natural landscape with the recyclable garbage symbol, expressing that as long as the garbage is sorted, recycled, and reused, The sustainable development of resources can be realized, and the good wishes of jointly protecting the beautiful natural environment can be realized. "Edge" reorganizes and integrates the natural landscape and the pattern formed by the gemstone cut surface to create patterns suitable for daily life, so as to call people to pay attention to the beautiful corners of the natural world, and to protect the infinite beauty and warmth that nature brings us from an environmental protection perspective. It is also the best expression of clothing "transmitting beauty".
Regarding the conception of the future, the players' unconstrained imagination and the expression of scientific and technological elements are even more amazing. "AFTERLIFE" uses circuit patterns with a sense of technology and bold high-saturation gradients to express curiosity and desire for the future and technology. "Above the Stars" imagines that the future city will float in the sky, symbolizing the mysterious universe stars and high technology with bright colors that fit the theme. Zheng Ruyue's "Suck" uses insects in the natural world as the prototype, repeating the image of insects infinitely continuity, as the "fuck" chapter of the future, demonstrating the infinite possibilities of the future. The future thinking and discussion of the conflict between artificial intelligence and human society also makes us in the digital age begin to reflect on the relationship between humans and numbers.
Conclusion:
Extend classics with art and continue the future with numbers! The brilliance of the 2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition has allowed us to witness the rapid development and rapid transformation of the fashion capital and the beautiful Shengze, appreciate the rapid improvement of contemporary design power, and experience the "Chinese The huge endogenous power and long-term influence of "Cup" IP have witnessed the transformation and progress of China's fashion industry! Responding to the horn of the new journey of the era sounded by the double-hundred historical nodes, we hope that when we meet again in the next "China Cup", we will continue to discover surprises, reap achievements, and realize changes!
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