Many female friends in the shopping when the first concern is not only the clothing brand, there are a large array of clothing showcase, we can say good clothing is a brand to attract the audience the first window. Exhibition is actually a very early career in the rise of European countries. Currently in the domestic professional store display division has emerged for many years.
She called Deng Fang , Dongguan Qiao goods women's clothing work of a display division, 5 years of clothing display business experience. Mainly responsible for the women 's clothing exhibition hall Joe clothing display work, the company's dealers will always do clothing display training.
Today, we will take you to see the status of the display division to see how she is doing the clothing display? How unique is his opinion of clothing!
Reporter: As an exhibition designer, what should be paid attention to at work?
Deng Fang: Display Designer This occupation requires practitioners must keep up with the fashion trend, as a clothing display designer, is not only followed, but also to stand in the forefront of fashion, and even more popular than the current fashion, especially popular The color aspect. In the exhibition work fully blend these fashionable elements, the work will be very good to promote.
Reporter: Different lighting will give you the clothing display played how to play different effects?
Deng Fang: Clothing store lighting effects are very important, imagine, clothing and then the United States, the display is in place, if there is no lighting lighting and atmosphere, it will eclipsed. Appropriate lighting can make clothing more attractive, changing the face and atmosphere of clothing stores, thereby increasing the sales of goods.
The shop's basic lighting is used to ensure the lighting of the storefront and the store's environment, including the basic lighting of the window, the passage of the store, walls, ceiling, the basic lights of the lights.
The secondary light essentially has the function of recommending, attracting and displaying. The secondary light is usually installed above or near the display case, the display stand and the hanger.
Atmosphere lighting is usually installed in front of the window or as a background, interior decoration lighting, or placed on the role of the wall and other venues
Reporter: In addition to the daily exhibition of the exhibition work, I heard that you often do to the dealers who do clothing display training, and some dealers may not be well aware of the clothing, you generally from what aspects of training them? Let them realize the fastest speed of understanding.
Deng Fang: I generally do not speak very esoteric, because the exhibition is a slowly groping, slowly accumulating, slowly feeling the process, it is impossible to comprehend, I usually talk about these elements: color, clothing, Clothing daily washing precautions, window models, daily updates, etc., which is the most basic part of the best understanding. The average customer is more acceptable.
Reporter: clothing display is also known as visual display, why do this?
Deng Fang : display design in the sales of apparel has a very important significance, it has to guide and stimulate consumer spending. Reasonable with the clothing can give consumers an intuitive visual impact, not only to provide some product information, but also for consumers to remind the next season's fashion trends.
By talking to her, we also learned that lighting and color play a vital role in the clothing display.
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