Jingdezhen ceramic industry is not optimistic

Jingdezhen Ceramics is famous both in China and abroad as the “porcelain capital”, and is also synonymous with ceramics in China. It has a history of more than one thousand years and has contributed to the development of the ceramic industry in China. With the development of the times and the advancement of social needs, Jingdezhen Ceramics is no longer as famous as it was at the beginning of the day. Instead, it appears to be a bit of a hero's late fall. Some people say that Jingdezhen ceramics has reached the bottom.
Since the reform and opening up, China’s economy has developed rapidly and the industrial chain has been operating rapidly. Especially since the 1990s, the pace of development of private enterprises has been changing with each passing day. Under such market economy conditions, although Jingdezhen is also seeking breakthroughs and self-improvement, Jingdezhen’s traditional In the ceramics industry, there are widespread problems such as falling profits, lack of innovation capacity, and state-owned enterprises becoming the burden of industry development. This ceramic town carrying thousands of years of history seems to be a little bulky in wanting to turn around.

In the new century, Jingdezhen ceramics has encountered serious incompatibility and prospect confusion in the transition from traditional ceramic culture to modern market culture. Affected by traditional culture, the Jingdezhen ceramics industry has a strong concept of small production, and price wars are common. For example, a set of Jingdezhen cutlery is only priced at a few hundred yuan, leaving only a few yuan or a few tens of yuan in profit; the lack of brand awareness and lack of market awareness, Insufficient marketing efforts, laggards, arrogance, and other issues are also very serious, which have hindered the development of Jingdezhen ceramics.

In addition, kaolin, the main raw material of Jingdezhen ceramics, has been greatly reduced due to exploitation over the years, and the remaining raw materials are only used for more than ten years. This is undoubtedly a huge blow to Jingdezhen ceramics industry.

Before the lack of their own, after the rise of emerging ceramics production catch up, Jingdezhen "porcelain capital" status is precarious. In Foshan, Guangdong, Shandong Zibo and other ceramic city growing today, Jingdezhen ceramic industry seems to be really deep in the bottom, but the crisis may also turn into opportunities, the bottom may not be no longer the peak, Jingdezhen ceramic industry has intensified reform efforts, Combining Jingdezhen's traditional culture with modern culture to create more distinctive products, Jingdezhen ceramics will once again reach its peak just around the corner.