On the evening of May 28, 2021, the Chinese designer brand group-JNBY 2021 Spring/Summer "Symbiosis Greenhouse" pop-up creative exhibition of designer women's clothing brand under Jiangnan Buyi Group kicked off at Shanghai Lafayette Art Design Center, the international supermodel Ju Xiaowen, well-known actor Yang Zishan, Tian Yuan, Sun Jialing, well-known artist Chen Bige, etc. all appeared, and the guests experienced JNBY's tolerance of art and creativity, continuous changes in design concepts, and forward-looking understanding of the future.
At the opening ceremony, international supermodel Ju Xiaowen and Jiangnan Buyi Group executive Zhu Gan, etc. together poured liquid symbolizing life functions into a container with the "JNBY" logo to kick off the event. At the event site, music producer MIIIA (AKA San Tai Zi) and Voguing Shanghai Dance Company also brought wonderful performances. The novel installation interaction and the overlap of dance and music, the creative inspiration is displayed in different artistic techniques.
As one of the most representative designer women's wear brands in China, JNBY insists on restoring the emotion of design through wearing experience, conveying the fun and novelty of culture to urban women who are unique, delicate, sensitive, romantic and elegant, and feel the ordinary life. Surprise and poetry. This brand presents the theme of "Symbiosis Greenhouse" in the form of a pop-up creative exhibition. The avant-garde concept creates a surreal space for artistic interactive experience, from "personality symbiosis", "tradition and contemporary art symbiosis", "magic and reality symbiosis" Three angles to explore the "symbiosis" phenomenon in Mexican culture. The exhibition is divided into five parts: "Magic and Reality Symbiosis", "Tradition and Contemporary Art Symbiosis", "Personality Symbiosis", "JNBY Symbiosis" and "EIGHT SCENES-A Dream in the Day". A series of creative installations present a magical art space full of symbiosis, which means integration, tolerance and bearing.
CHAPTER 1
Symbiosis of Magic and Reality: The symbiosis greenhouse constructed by JNBY cultivates a soil where magic and reality coexist. Stepping into it, the beginning is the end, and the end is the beginning.
1/Symbiosis tree: a symbiosis tree that grows in the opposite direction. It does not follow the common sense of time line, which symbolizes circulation and new life
2/Symbiosis Heart: The concept is quoted from the symbiosis heart in the artist Frida's paintings. Soul and pulse, pain and pride coexist and coexist, human beings and nature, imagination and reality coexist and extinct, and every beat, it is dedicated to the blood-connected heaven and earth enchantment Praise
CHAPTER 2
The symbiosis of tradition and contemporary art: migration, implantation and symbiosis, we start a workshop on this, let all the senses, stimulate the growth of perception
1/Symbiosis Wall: Through the interaction of the guests present, the printing patterns of JNBY SS21 and plants are melted and created on the green symbiosis planets. Each one is a unique symbiosis, and then fills the symbiosis wall to complete the symbiosis creation from individual to everyone.
CHAPTER 3:
JNBY Symbiosis: Intercept the moment when clothes grow together with the natural environment in the energy flowing everywhere in the greenhouse
1/The symbiosis of clothing: show the segment of clothing growing together with nature and the environment, the front, middle and back tone of the call voice, to present the symbiosis meaning of JNBY 2021 spring and summer to the participants.
2/ Personality symbiosis: row upon row of social networks and media, like towering trees, constantly growing new personality faces, thousands of personality types are between the light and dark boundaries, and they coexist in each person's body, which is a symbiotic personality. Insight and expression are left blank.
3/ Symbiosis self-portrait: A novel interactive photo-taking experience at the event site, which can instantly print JNBY's exclusive personality symbiosis self-portrait.
CHAPTER 4
EIGHT SCENES-a dream in the day: green water, red sky, purple soil, feel the setting of dreams and reality different from reality, the huge transparent bubbles extending in the change, let the participants feel in advance from JNBY 21FW's first dream inspiration.
This series of interactive installations is JNBY's expression of the "multi-faceted symbiosis" theme of the 2021 spring and summer series, and an exploration of the "symbiosis" phenomenon in Mexican culture. From May 29th to June 6th, 2021, let us experience JNBY's enjoyment and blooming of design, creativity and a better life together.
ã€About JNBY】
The brand is a women's wear brand that has grown up with the development of the group. It has a high degree of popularity and recognition. As early as its establishment, it has attracted a group of fans with the same life philosophy. With the product
With continuous exploration and persistence, "JNBY" has developed into the most representative women's wear brand in China today, and the brand philosophy of "Just Naturally Be Yourself" has been deeply rooted in people's hearts. The brand insists on implanting the design concept of "modern, vitality, interesting and calm" coexisting into products. It specializes in the research and development of materials and the improvement of craftsmanship. It restores the emotion of the design through the wearing experience to a unique, delicate, sensitive, romantic and elegant coexist Urban women convey the fun and novelty in culture, and feel the surprise and poetry in ordinary life. This is also the secret that the brand has always been full of energy and vitality.
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