The arrival of the era of the National People's Congress has meant the rise of niche brands in more sports segments. Any new category has its specific function and value, and is often a combination of functionality, value, and consumer emotional needs. The HOTSUIT show as the originator of the sweating suit is such a typical example.
HOTSUIT from the United States, originally a professional boxing player to lose weight before the competition. Because it can stimulate more sweat in a shorter exercise time and improve the efficiency of sports fat burning, Chinese celebrity artists also spontaneously bring sweat suits into body training. Beginning in 2017, through the daily sharing of stars from the media, and the daily wear of Andy and Xiaobao in the hot drama "Ode to Joy", HOTSUIT sweat suits are gradually becoming widely known, and more and more athletes and entertainers have joined the "sweat family" When it comes to running water.
Deep cultivation quality , technology first
In 2019, major sports brands began to operate in multiple brands and multiple fields. HOTSUIT still chose to deepen the field of sweatwear. HOTSUIT has always insisted on studying the relationship between sweat and sports. Just like the design inspiration of the HOTSUIT brand LOGO, it is derived from the seven-segment form of the electronic watch, which symbolizes that the sweat suit will redefine the exercise time.
Starting from this concept, HOTSUIT's patented SILVERHILON 8000/Silver Helen Poly Milling Amine Fiber is also iterative. At present, it has developed a third-generation fabric with lighter weight, soft touch and excellent hydrophobicity, and introduced silver ion fiber and graphite. High-tech such as olefin heating fabric can scientifically and effectively form a heat reflection cycle between body surface, enhance body temperature in a short time, activate sweat glands, and quickly promote sweat discharge. HOTSUIT is technology-based, and its products have been sold in 54 countries and regions around the world, and always firmly grasp the position of the leader in the field of sweatwear.
Promote fun, happy marketing
HOTSUIT's marketing strategy in China has always followed the principle of happiness. Instead of spending marketing expenses on traditional channels of communication, it has been continually tried to make more fitness enthusiasts consciously become the tap water of HOTSUIT and spread it in a point-to-face manner. HOTSUIT believes that the role of sweat suits for sports enthusiasts is more like a "catalyst", catalyzing not only the amount of sweat, but also the sense of fun and accomplishment in sports. Every time you exercise to sweat, sweat will bring you a unique sense of accomplishment, making you feel that every day is tedious and boring fitness training is worth it.
This year's Double 11, HOTSUIT first attempted to cooperate with the idol, invited the same love of fitness, especially the popular idol Qin Fen who loves boxing as a brand experience officer, enjoy the fun of sweating together. Qin Fen, who used to search for a good figure, has always attached importance to physical management. In daily sharing, he often sees the scenes of his work in the gym and boxing classes.
This cooperation, HOTSUIT for the love of fitness Qin Fen and the inspiration of the positive energy love beans have begun to enter the gym, the lucky ones, tailored the double 11 star wishing gift box, with sweat suit + boxing gloves wonderful Combine, let more people easily experience the joy of sweating!
Conclusion
HOTSUIT opened its first physical experience store in Beijing Wangjing SOHO in August this year, which allows consumers to feel the sweating pleasure more intuitively in the way of community operation.
Only new products that meet the intrinsic needs of consumers and operate successfully at the brand and marketing level will achieve corresponding success. The deep-plowing road of HOTSUIT sweat suits is steadily and steadily, and the future is worth looking forward to.
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