At 17:30 on October 26, 2019, a series of dazzling auras, including Taobao TOP-level anchors, brought their original women's wear brand “ZUAI Zuai†to the central hall of China International Fashion Week and released ZUAI 2020 Spring. Xia Gaoding "Zhen Ai to Chang" world premiere. At the press conference, Zu Ai's unique market acumen, cool fashion acumen, distinctive craftsmanship details and unique design charm present a unique “Zhenai Declaration†to women around the world.
ZUAI 2020 spring and summer Gao Ding "Zhen Ai to Chang" world premiere, drawing design inspiration from the inner needs of her millions of female fans, exploring and interpreting modern independent women in their courage to express, dare to try, and willing to pursue The inner mental strength and external confidence expression. In this series, we see that the interpretation of the "Zhenai Declaration" is irrelevant, irrespective of age and irrelevant occasions. The designer's light luxury, the simplicity of the double-faced wool and the stylish technology of the waterproof and glazed coated down fabrics are vividly displayed. The combination of fashion silhouette and perfect fit, the combination of sequin embroidery and denim, the combination of embroidery and wool, the layered pleat collar, the quilting of geometric patterns and other craftsmanship. The work is based on fashion and comfort, which makes the practical beauty sublimate and makes the visual beauty even more embarrassing. This season, the new products use the exquisite craftsmanship to run through the trend elements, which condenses the fresh and dynamic design language and depicts the fashion life style of the independent women in the new era of the designer.
Designer Zu Ai Ma bluntly said: "Although fabrics are lifeless, clothing can have a soul." She hopes that women who wear "ZUAI" should not give up shaping themselves and be the protagonists of their own lives, no matter what age. Don't act as a supporting role on someone else's stage, can express an independent attitude to life, full of confidence and vitality.
The enthusiasm of Zu Ai Ma originated from the identity of its Taobao TOP-level popular anchor. After three years of live broadcast, the trust and tacit understanding formed between herself and her fans almost allowed her to quickly assess whether a product could be sold in its own live broadcast room. In her live broadcast, every time she puts in new items, she is instantly flashed, and she is refreshing her own record at an incredible speed. In the whole year of 2018, only a small live room of Zu Ai Ma created a “miracle†of more than 1.4 billion transactions, including the sales of hundreds of thousands of “return customersâ€. Such market power has far exceeded the effects of some celebrity endorsements. In the designer's ancestors, many dazzling auras come one after another, such as the global trend of quality and tasting officials, the life instructors of millions of fans, the leading figures of Asian fast fashion women's wear brands, etc., which has made her have women's clothing industry. The king of the market.
Day after day live experience accumulation and big data, from youth to middle age, from single to mother group, the psychology and preferences of women's consumption at different ages and stages, Zu Ai has accumulated huge consumption demand data in female consumption. . Therefore, in this season's design work, you can clearly feel the designer's ultimate expression of the practicality of the work and the user experience. It can be said that she even knows more about what the female group needs than many women's designers. This is the natural gene of Zu Ai.
"Fashion is unimpeded; the trend is unimpeded; the world is unimpeded; cherished unimpeded; all fans who wear the ancestral brand can have the most "Ai" people in their lives." This is the brand connotation that Zu Ai Ma has always adhered to in the “ZUAI†brand. It is understood that as the first Taobao TOP-level popular anchor, can be invited as the original women's fast fashion brand and designer, in the Chinese fashion industry's highest specification stage to release their own clothing works, is enough to prove Zu Ai Ma It is not simply a popular anchor or traffic star, which is an affirmation of her design abilities, fashion trends and the value of her work.
Although this is the first journey of “ZUAI Zuai†in the international fashion stage, it has already left a stunning figure in the hearts of all the audience, and is deeply attracted by this young female fast fashion brand. This is not only a designer's self-confidence statement about women's new life, but also an immersive experience of fashion and practical aesthetics. This is not to let us look forward to the most beautiful time for women in the future "ZUAI Zuai".
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