[China Glass Network] The facts increasingly show that the success of a company is mostly due to its value chain evolving into a smile curve. From this perspective, the “marketing (elimination)†model of the enterprise can be roughly divided into three types: the former category is assembly manufacturing + marketing (elimination). The second category is Bolai Technology + Marketing. The third type of attack technology has a larger component, focusing on technology, supplemented by attack marketing.
This is a strategic issue that needs to be solved urgently. Then, how do these three types of “cash-out†models identify, grasp and operate?
Front class, assembly manufacturing + marketing. It is a typical trade and industry technology that starts with sales, and then realizes product management through assembly. Lenovo, Yanjing Beer, and New Hope are typical representatives.
Lenovo is the assembly-trade technology strategy, assembly manufacturing started, Yanjing Beer has fully played the strategic advantage of Hutong. Of course, by then R&D has made considerable progress and breakthroughs, and has achieved sustainable development capabilities.
How did the new hope grow up? He is constantly developing new markets. First spread the stalls, after earning some money, selling the quail eggs, three selling and selling the fame, and the various companies selling the quail eggs in the local market swarmed up and shocked him. Then I went to another market - to feed. The market for feed has grown bigger, and there has been a conflict with the old feed king Wang Zhengda Group. This brings it to the second stage of development. Later, they talked with Zhengda and the Chuhe Hanjie market. This market belongs to me, and the market there is yours. Practice has shown that he is doing better than Zhengda and standing still. Later, in the third stage, he made a combination of production and integration - investing in Minsheng Bank, very successful. On this basis, he entered the new market continuously and successively, doing chemical industry, doing energy, and making one into one.
The second category is Bolai Technology + Marketing. The manufacturing technology represented by Haier and Changhong is a manufacturing model of Boering technology that is flourishing in marketing.
Unlike Lenovo's typical trade and industry, Haier and Changhong are not trades and trades. They are manufacturing with new technologies, but this new technology is a technology. Whether Changhong or Haier is a foreign technology such as German technology and Japanese technology. However, their marketing is doing well. With the technology of Boering + marketing, they caught both ends at the beginning and they were particularly good at it.
The third type is mainly based on attack technology, supplemented by attack marketing. This is similar to Huawei and Hisense as typical representatives.
Huawei and Hisense have been technology-based since the beginning. Of course, their marketing is also good. For example, if you say Huawei, you start by grabbing the post offices of various local counties, which is equivalent to grabbing an entire marketing network. However, its marketing network is different from Haier. Haier is a self-built market. Bolai technology is a market for itself. Huawei is also a market for itself, but it is a self-built market with the help of the old system. Hisense is also a bit similar, and Hisense is also a state-owned enterprise.
In addition, here we have to talk about the "diversification" redress. The success story of the new hope once again proves the truth that the success or failure of business operations is not diversified or specialized. Regarding the debate about specialization or diversification, Chunlan started with home appliances. Its diversification is indeed a staged failure; although it cannot be said that it is dead. New hopes are different. The diversification of new hopes is successful. First, do the tricks, do the feed, and then do it... The more fundamental experience of its success lies in its ability to be an industry and to attract a large customer. Group, build a large base, establish a business sector, really succeeded, and then make another market. This is very worthy of other companies to ponder.
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