Furla conducts brand adjustment and plans for full expansion

The Furla brand has a long history of 85 years. The brand's unique high-end Italian craftsmanship is deeply loved by consumers. In the next four years, the brand plans to reach sales of US$ 394.4 million. In 2011, Furla brand sales rose by 13.7% to 233.1 million U.S. dollars, and pre-tax income increased by 46.5% to 32.8 million U.S. dollars.

The reason behind this rapid development is that the brand consistently adheres to unique design concepts and develops products that cater to young consumers. The design of these products is more fashionable, and the price is very close to the people. At the same time, the brand has also achieved good results by reducing the size of the store to improve the efficiency of use. In terms of product supply, the brand has increased the variety of products, launched a luxury series with a price below $2,000 and a price series with a price of less than $200. This package called Candy has been favored by many young women.

The Furla brand currently has 319 boutiques and 145 directly-operated stores. The brand plans to enter more markets with no stores, such as Bangkok, Thailand, and the United States.

At present, Italian sales account for 27% of total sales, other regions in Europe account for 27%, Japan accounts for 25%, other regions in Asia account for 12%, and the United States accounts for 8%.