In the past two years has been focused on the development of film industry in Taiwan's first model Lin Chi-ling, recently endorsed the country's largest underwear business city ​​beauty , and generous offer their own underwear virgin show, which is Lin Chi-ling since debut for the first time underwear brand endorsement. Claiming to love to collect underwear, a little "underwear control" Lin Chi-ling, put forward their own new fashion concept: women's fashion is beautiful, should start from the underwear, underwear must become a bright spot in the closet.
With the "fashion underwear Waichuan, sexy underwear" emerging trend of fashion, as well as people's thinking continues to mature and open, the consumer's appeal gradually turned to the fashion and fashion underwear. Fashion fleeting, but fashion is changing forever. Lin Chi-ling that the underwear for every girl is very important, it can help girls get beautiful and confident; and encourage girls to choose bold underwear, to achieve the golden ratio of dreams, coupled with changing style, so that underwear become The highlight of the wardrobe is actually not difficult.
As a fashion model, Lin Chi-ling trend of fashion trends unique and professional, and as urban chief creative director, Lin Chi-ling is a timely grasp of the opportunity to share with you the concept of fashion, personally fencing design, for the urban beauty developed Chiling Cutting series of high-end products. "My inspiration comes from landmark buildings around the world, using modern deconstruction design techniques to make the underwear more artistic fashion sense." Lin Chi-ling said. According to its disclosure, the series is expected to ask the market in the second half of this year, so many loyal fans are full of expectations.
Lin Chi-ling had admitted frankly to the media, she loves to collect underwear, all kinds of sexy, innocent, lace style, but also said with a smile because too many sets, so to use a separate cabinet loaded. This time, she would like to pass the series of products to convey their own fashion ideas to tell female consumers, beautiful fashion is changing, women can use varied underwear interpretation and echo colorful life, a variety of mood.
Speaking of this endorsement, debut more than ten years of Lin Chi-ling, why happens at this time to choose the urban beauty as the first underwear brand ambassador? Lin Chi-ling explained that urban beauty lingerie in the fashion concept and content and I have a lot of similarities. Through keen sense of smell and accurate capture of fashion flavor, urban beauty guides urban quality women to pay more attention to the inner and the self, to changeable underwear, to convey their rich mood elements, and to interpret colorful life.
In addition, the urban beauty underwear fast fashion culture and mode is suitable for today's consumer appeal, it is a reasonable price to achieve a wide range of choices, so that consumers in different occasions or in different moods can be used with different Underwear, a real show of women's self-confidence, "It is these feelings in the fashion sense and inner resonance, so I have a very good urban sensual identity underwear."
Uphold the common belief - "to design every one of the underwear become a bright spot in the female consumer wardrobe," said Cheng Yaonan, chairman and president of Cosmopolitan, also said: "Nowadays, the demand for underwear by consumers has changed from The pursuit of functionality and comfort before the change into both fashion and beauty.To this end, the city opened its own beauty of creative design center and world-class team of designers so that consumers can personally feel the urban beauty of the keen fashion trend capture And the fashion elements of R & D capabilities. "
In the French fashion concept, to understand the meaning of wearing is the most important fashion, fashion is an attitude, harmony, color mix, product variety reflects the inherent quality and accomplishment. And Lin Chi-ling's fashion new doctrine - "underwear must also become a bright spot in the closet" is toward the development of international fashion concept and reflects the fashion connotation: "Fashion is not only dressed in a popular 'coat', the real The fashion must be from the inside out, and underwear to women's confident charm is one of the indispensable fashion elements. "
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