Decline in sales price sales According to the clothing dealers in the Dahongmen apparel wholesale market in Beijing, due to the average price increase of 2 to 3 yuan per meter of fabric for jeans, the wholesale price of jeans this year rose 3.5% to 5% over the same period of last year.
In the Fucheng Building, Han Xiaoyu, who is in love with the snow jacket wholesaler, said that because of the weather, sales of down jackets that are supposed to be sold are now stagnant. Sales volume of down jackets in the current sales band has dropped by 30% compared to the same period of last year, and prices have risen by 50. Yuan-200 yuan, up 10% year-on-year, due to sales of down jackets affected by weather, if the weather after the New Year is the same as at the beginning of this year, sales may be flat.
The rise in wholesale prices has directly affected retailer households. Many merchants have reduced their purchase volume and the purchase cycle has become longer. At the Beijing Zoo's clothing wholesale market in Century Plaza, a retail store owner who is in stock told reporters: â€œNow we are very cautious to purchase, and the purchase cycle is extended accordingly. At this time last year, we took 67 clothes at a store. Only two or three pieces are taken this year; a piece of sweater with a purchase price of 40 yuan last year rose to 60 yuan this year."
According to industry insiders, many textile companies are still in the destocking stage. The main reason is that the cotton price rose sharply last year. Cotton spinning companies have piled up cotton and expanded their production capacity. This year's cotton prices have fallen sharply, far exceeding the general expectations of manufacturers. The cotton bought back increased production costs and led to higher prices. This also makes more and more textile companies pay more and more attention to how they can understand the pulse of cotton prices.
As the clothing professional market with the largest garment transaction volume in Jiangsu, the clothing business in China (Changshu) clothing city also faces the problem of rising costs, and the apparel prices have also increased significantly. In fact, the increase in clothing prices did not bring more profits to the merchants.
Baichenghui and Longda Feiyi are important brand merchants in Changshu Garment City. According to the heads of these two brands, this year's clothing prices have risen to varying degrees whether they are wholesale or retail.
Long Dafei, China (Changshu) clothing city men's clothing sales center Pan Yan told reporters that this year, Long Dafei's clothing wholesale prices rose between 15% to 20%, and retail prices rose even more, at 20% to 30% of the between. The increase in Baichenghui is about 15%. Bai Yanhui manager Chen Yan said that in order to better maintain the relationship of cooperation and brand reputation, the company would rather reduce profits, and will not fully transfer the costs to agents and consumers.
It is understood that in the various costs of the production process, labor costs rose by as much as 20%. The increase in the rent for the facades of the circulation and apparel cities was even higher than the increase in labor costs. According to Pan Yan, rents on some facades have risen by as much as 50%, and administrative expenses have also increased.
Even if the wholesale price and retail price increase, it is still not enough to support the increase in cost, and corporate profits have fallen. Chen Yan told reporters that Baichenghui is a brand merchant, but this year's overall sales growth slowed down, and the volume of the entire market has declined.
Sudden increase in the cost of sales blocked Hangzhou Sijiqing clothing wholesale market this winter's wholesale prices generally rose more than 10%. Ye Mingwei, a market merchant who has done clothing business for more than 10 years, said: â€œThe logistics cost of a Korean winter garment is about 15 yuan to 20 yuan, plus the increased labor cost at the factory, the cost will increase by 50 yuan to 80 yuan. Logistics and labor costs have increased by 20%."
Those who frequent the clothing wholesale market in Guangzhou Liuhua and Zhongshan 8th Road will find that this year, whether in terms of goods flow or people flow, they are weaker than before. In particular, starting from the increase in raw material prices at the end of last year, the company's bosses and the porters have clearly felt that the wholesale of clothing has become increasingly unsuitable. Not only has the number of foreign purchasers decreased, but the number of purchased goods has also dropped significantly.
Although some wholesalers were forced to raise prices, their profits declined. Jia Ditian Clothing Co., Ltd. General Manager Shi Chun Dou calculated an account for reporters: "Take an analogy, a year ago we produced a clothing cost is 40 yuan, 50 yuan price can be sold 100; Now the cost rises to At 45 yuan, we had to mention the price at 55 yuan, and the buyer only bought 50 pieces. As a result, the unit price went up, but the total profit was down."
If only raw material prices rise, clothing wholesalers may not be as overwhelmed as they are now. A customer who has been operating for many years in the Liuhua Business District revealed that the rents in the shopping district have also increased year by year. The monthly rent per square meter has increased by 10,000 to 30,000 yuan this year.
In addition, the wages of workers have also risen. Li Hongfei, manager of Hong Kong's AmbÃ©ni Clothing Company, said: "For our company, the wages of workers have increased by at least 10% from the past, and there is still an increasing trend."
In addition to the dual attack of rent and wages, exchange rate fluctuations and foreign political ** have also seriously affected the clothing wholesale market. Weng Jiajun of Xinyuanda Garment Factory Co., Ltd. stated: â€œCompared with the same period of last year, our export volume has decreased by 80%. This is my experience in the wholesale trade of clothing for more than 20 years. Our products are mainly sold. In the Middle East, the appreciation of *** has already offset the growth in sales, and coupled with the unstable situation in the Middle East this year, some customers have not yet taken the goods scheduled for the beginning of the year.â€
Targeting blanks to seize the initiative In a weak state of the national textile market, the Chaotianmen comprehensive trading market in Chongqing has shown the situation of â€œcold and hot weather, and transactions are buoyant and warmâ€.
The reporter learned from the market that the seemingly hustle and bustle of people is seen as buying more and less. Some merchants from suburban counties are buying goods at wholesalers, but the quantity of goods they purchase is much less than before. Ms. Lin, a â€œFashion Pioneerâ€ shopkeeper who specializes in distribution of children's clothes and fashion, told reporters: â€œLast time we got goods, each piece went up by more than 10 yuan. When we are good, we only sell a few pieces a day, and sometimes we can't sell one piece a day.â€
Chongqing Junxiang Garments Co., Ltd. operates various kinds of leather garments and casual clothes in Hengbin Shopping Mall. Chairman Guo Guoyun said: "This year, the purchase price has risen by 10% to 20%, and the Chongqing market is difficult to digest, so our business is not very good. The goods are issued but the money is not received, and the debt amounted to hundreds of thousands. yuan."
In the same market, the reporter saw another scene in Harbin Jinjie. Bai Haibo, who runs clothing wholesale on this street, told reporters: â€œThe style of the schoolâ€™s garments has been updated faster than the Hang School, the Cantonese School, and the Han School, and the number is too large, which is in line with the shape of northerners.â€ 60% are sold to three provinces in eastern China, Beijing, Taiyuan, Xi'an, Lanzhou, Zhengzhou, and Wuhan. The other 40% are sold to the eastern and southern regions, including Shanghai, Guangdong, Yunnan, and Guizhou. The reporter learned that the same paragraph clothes, clothing and clothing sent by the same factory than the other places expensive 30 yuan to 50 yuan, sales are good.
Similarly, many apparel wholesalers in Guangzhou have also begun to seek change. Lin Bo, director of Yingge Garment Co., Ltd., introduced that the company has started multi-channel operations. In addition to the wholesale market channels, it also actively establishes its own clothing brand. The company participated in this year's Canton Fair to increase the brand's influence, and In Taobao, Alibaba and other e-commerce sites have opened online stores, the effect is good.
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