The 11th China (Shenzhen) International Brand Apparel and Fashion Fair (serving 26) Time: July 7 ~ 9 Organizers: Shenzhen Science and Industry and Information Industry Commission, Bao'an District People's Government, Shenzhen Garment Industry Association Over the past 10 years, the Shenzhen Trade Fair has become one of the largest and most influential apparel brand exhibitions in the Asia Pacific region. It not only witnessed the Shenzhen apparel brand from scratch, from weak to strong development process, but also for the development of the entire garment industry in Shenzhen played an extremely important role in promoting. The 11th China (Shenzhen) International Branded Apparel Trade Fair covers an area of ​​nearly 70,000 square meters with 5 exhibition halls and more than 3,000 booths. More than 100 trade fair delegations from around the world, more than 100000 professional visitors gathered in Shenzhen, select the brand, negotiate trade, understand the market, display style, to discuss the future. In order to further promote the combination of creativity and design, Shenzhen Bao'an District Government has also launched the "Baoan Creative Pavilion" with the characteristics of the times, built an innovative platform combining culture and creativity, focused on promoting brand culture, strengthening brand proposition, deepening cultural appeal, In this way, the apparel industry has been transformed from "Made in China" to "Created in China" and has been well received by the industry. Shenzhen Trade Fair has also completed from the focus on product display brand culture and creative display, from focusing on business activities to the brand value of communication, from the base of domestic exchange to international cooperation. Shenyong Fang, president of Shenzhen Garment Industry Association, said that the Shenzhen Trade Fair stands at the starting point of the second decade. The theme of the show in 2011 is "Transmutation." It is from the "show" that emphasizes business functions to the leading industry Conceptual innovation "Exhibition" change. In the garment industry in China entering the "12th Five-Year Plan" of the first year, accelerating the adjustment and upgrading, changing the mode of development has become the core task of this phase. With the historic opportunity of building Shenzhen's "fashion and creative capital", the Shenzhen Fair has completed its gorgeous turn.
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