Wang Rongze’s journey, from a self-employed businessman to a forward-thinking entrepreneur, has been a compelling reflection of the evolution of the garment industry. His insights on localization and the modern enterprise system align with the future direction of society—where companies serve as the core units, economic relations define social connections, and cultural values form the backbone of community bonds. These types of entrepreneurs and enterprises are becoming increasingly vital to societal progress.
In late autumn 2009, in Xi’an, a university professor attended BONI’s VIP salon, dressed in T-shirts, jackets, and jeans, curious about how a brand could redefine formal attire. After trying out four different outfits for various occasions—work, speeches, parties, and holidays—he remarked, “I feel young again, like I’m 15.†This moment, which Wang Rongze recalls as one of the most meaningful in the past five years, symbolized the transformation he had helped bring to BONI.
BONI, an Italian men’s brand introduced by Wang Rongze in Shanghai in 1997, started as a simple clothing business. Over time, it evolved into something much deeper—a brand that resonates with Chinese men through its refined style and lifestyle philosophy. By deeply understanding consumer behavior and focusing on personalized service, BONI transitioned from a mere retailer to a brand that shapes identity and taste.
The key to this transformation was BONI’s commitment to getting closer to consumers. Wang Rongze realized that clothing is more than just a product—it’s a way of life and a form of expression. This realization led to the creation of "NEWGENTLEMAN," a magazine aimed at promoting a lifestyle for the modern man. It also inspired BONI to organize VIP salons and collaborate with image consultants, helping customers better understand their own style and identity.
Another pivotal moment came during the global financial crisis. The uncertainty forced Wang Rongze to rethink BONI’s long-term strategy. He recognized that many businesses were focused on short-term gains, but true success required building a strong foundation—both in management and culture. BONI shifted its focus from quick profits to sustainable growth, emphasizing corporate culture and standardized operations.
Today, BONI has expanded from the east and southwest regions of China to all major cities except Hainan. Its number of outlets has grown from 20 to over 500 in five years, and its VIP membership has surged from 1,000 to 150,000. This growth reflects not only commercial success but also a deep cultural mission.
Wang Rongze believes that as a Chinese entrepreneur, he must carry a sense of national responsibility. He wants BONI to be more than a brand—it should represent a new generation of gentlemen who embody elegance, confidence, and a strong sense of social duty. Through his work, he aims to inspire others and contribute positively to society.
Titanium Glasses
When optical glasses surpass the existence of functions and become an accessory, they play an important role in both the field of life and the field of fashion. Its materials evolved from the earliest glass and METAL to become lighter and lighter. As one of the more high-end styles today, TITANIUM metal glasses first appeared in the world of glasses for the role of reducing the weight of metal glasses, and quickly captured everyone with its inherent unique advantages.
The specific gravity of titanium is only half that of iron. It is light. It has excellent ductility and has excellent performance in low temperature and high temperature environments. It is super corrosion-resistant and elastic, and it is a kind of memory metal with excellent touch; it is a kind of quality, but also a kind of taste.
And these have become the reasons why BELIEYE designers favor it!
â— A titanium eyewear series is launched by BELIEYE designers. BELIEYE titanium glasses have always adhered to the exquisite and delicate aesthetic pursuit and production process.
â— Based on "Titanium" "Essence" "Wisdom" as the design blueprint, relying on cutting-edge and exquisite technology, carefully selected high-quality and high-ductility titanium metal as the frame material, combined with reliable, heat-resistant, safe, and highly stable anti-allergic materials as eyewear accessories, integrating design, style, quality, innovation, and performance, these indispensable elements into a series of stylish, lightweight and practical high-quality designer titanium eyeglasses.
â— Whether you pay attention to the beauty control of the shape, or the practical quality control, you can find what you want!
Titanium Glasses,Titanium Frame Glasses,Titanium Eyeglasses,Titanium Frame Eyeglasses
Belieye (Jiangsu) Co.,LTD , https://www.belieyeglasses.com