Furman's (FUMNDE) women's brand is built around a simple yet powerful concept: clothing that is strong, versatile, and easy to style. Whether you're dressing for work, casual outings, or special occasions, FUMNDE ensures that every outfit makes a statement. The brand focuses on creating pieces that not only flatter the figure but also empower the wearer with confidence and elegance.
FUMNDE follows a strategic business model based on chain franchise operations, with a strong emphasis on maintaining a consistent brand image and high-quality apparel. The company boasts a talented design team and robust product development capabilities, allowing it to consistently deliver fresh, trend-driven collections. By incorporating elements of gold and luxury into its designs, FUMNDE enhances the perceived value of its products while keeping prices accessible and competitive.
Beyond just selling clothes, FUMNDE aims to redefine how women dress by promoting a more stylish and confident lifestyle. The brand believes that fashion should enhance quality of life, and this philosophy is reflected in every aspect of its operations.
FUMNDE also emphasizes a human-centered and scientifically advanced management approach, guided by the core belief that "clothing is me." This philosophy encourages a positive, optimistic outlook on both work and life, creating a vibrant and inspiring brand culture.
To join the FUMNDE franchise, potential partners must meet several key requirements. First, the store should be located in a high-traffic area, such as a busy commercial street, a women’s shopping hub, or a prime location within a major mall. The store space should be at least 50 square meters, with 80 square meters being ideal. The storefront sign must be at least 5 meters wide to ensure visibility and brand recognition.
For mall locations, the shop should occupy a minimum of 40 square meters, with specific display areas such as side cabinets, secondary cabinets, and Nakajima (a type of display unit) requiring at least one high-back wall. Additionally, franchisees must have a solid business background, sufficient financial resources, and be willing to actively participate in the day-to-day management of the store.
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