University students, entrepreneurs, wigs, sales, overseas sales, monthly income

In the traditional concept, wigs are used by hair loss and hair- stained people, and the demand market is not particularly large. Yan Yafei does not think so, he feels that this is a very promising industry. Therefore, he sold the wig to foreign countries through a cross-border e-commerce platform, and made an "article" on the wig. Yu Yafei dug the first bucket of gold. It is hard to imagine that such an embarrassing and inquiring future plan, Yu Yafei said, such an e-commerce person did not touch the Internet before going to high school.

Almost no access to the Internet before high school

Yu Yafei was born in the rural area of ​​Xuchang, Henan. Before going to high school, the Internet was an unknown and magical thing for him. “The junior high school is very strict, and the class is a rocket class. The whole class is the kind of learning. There is no time to go online.”

After that, Yuya flew to the county town to go to high school and began to really touch the online world. He knows Ma Yun and Alibaba. Yan Yafei said with a smile, "For e-commerce, it was just magical and interesting. After all, it changed some traditional models." When he was in college, Yan Yafei did not hesitate to choose the e-commerce major of Xi'an Translation Institute. "In fact, when I chose a major, I had no idea about e-commerce." After going to college, through the study of some courses, the words "e-commerce" began to gradually become clear in the heart of Yu Yafei. At this time, he was not willing to learn simply, but to figure out what he would do with the Internet.

The first venture project ended in failure

However, Yu Yafei’s first venture project was not going well. “My first project is called “easy vegetables”, which belongs to the O2O form of vegetables. Users place orders online, we purchase them from vegetable farmers, and then distribute them to users.”

All of this stems from the life of Yu Yafei. In August 2013, my hometown pepper entered the picking season, but there was a slow-moving situation. The 8 cents a pound of peppers would be rotten in the ground. In the same period, the wholesale price of Xi'an pepper is 2 yuan / kg, and the supermarket and vegetable market are sold at 4 yuan / kg. "Is there any way to help vegetable farmers solve unsalable dishes, and at the same time let Xi'an citizens not have to spend several times to buy vegetables? So, there is "easy vegetables". In this year, Yu Yafei was only a freshman. .

He used this project to participate in the entrepreneurial competition for college students, and the results were not satisfactory. "I did a serious analysis afterwards, why did it fail? The project itself has no problems, but whether it is funds or delivery, it is not what our students can do." So, Yan Yafei picked up the lost mood and began to look for new ones. Business.

Wigs sold to the United States, Russia, Brazil

In 2014, the competition for domestic e-commerce was not enough to describe it as “white-hot”. It is not an easy task for Yu Yafei to make a road in this "blood sea". So he turned his attention to cross-border e-commerce – selling “Made in China” abroad.

“Blue Ocean” is a term used to describe the emerging cross-border e-commerce industry. Among the many commodities, there is no shortage of “competition and high profits”, and e-commerce calls it “blue sea” products. Yu Yafei thought of his hometown Xuchang: it is the country's largest wig production site. Therefore, Yan Yafei began to look for fake shipping sources, and eventually used this as his main product.

Three online stores, six people to do, this is the current working status of the Yuyafei team. Among them, two people are responsible for the purchase and purchase of goods, one person is responsible for pre-sales and after-sales service, one person accepts orders, and the remaining one is responsible for updating and releasing products. "In addition to me and my partners, the remaining four are my schoolmates and school girls. I have succeeded in starting a business and provided them with employment opportunities." Now, Yan Yafei's products have been sold to the United States, Russia and Brazil.

Wigs bring in profits of more than ten thousand yuan

Yan Yafei revealed that all e-commerce platforms are divided into off-season and peak seasons. Consumer demand for shopping is mainly concentrated in the second half of the year, especially the stimulation of large-scale events such as “Double 11”, which can often bring considerable income. “Now, my monthly turnover is about 5,000 US dollars, and there may be more in the second half. The profit of more than 100,000 a year.”

"There is no unsuccessful thing, only those who do not work hard." It is the motto of Yu Yafei. He has a clear plan for the future - first use the third-party platform to develop the team and gain experience. "The main thing is to earn more money." Yan Yafei said with a smile. Then, re-select products, build their own brands, and ultimately establish an independent cross-border e-commerce platform.

College student entrepreneurship tips

Misunderstanding:

Contemporary college students generally lack entrepreneurship education. If they have not done some small business in school before graduation, most people have no concept of starting a business. It is not clear about the purchase channel, how to write a business plan hype, how much loss should be stopped. The idea, even e-commerce and other professional students are only exposed to the fur, there is no systematic entrepreneurial knowledge.

Because there are many things in the education system that are memorized, and the training of the survey is relatively small, the college students' entrepreneurship is rarely studied through meticulous market research. Many people follow suit and risk. Nowadays, the national policy has certain inclinations for college students to start a business. For example, there are some tax-free policies, etc. However, most college entrepreneurs do not understand this and will pay some extra costs.

Suggest:

Before deciding to start a business, you should learn more about the successful cases of entrepreneurship, and plan and prepare mentally before starting a business.

Before starting a business, do some research on the market you want to get involved in, and avoid starting a business with the wind.

It is necessary to make a certain understanding of the entrepreneurial policy and make full use of the convenience given by the policy.

Avoid single-handedly fighting and try to find some partners to start a business, which can support each other and diversify investment risks.

Suitable for entry into the field. Due to the recent graduation of college students, the funds are generally limited, few people can have their own factories, so it is more suitable to enter the distribution chain, low buy high sell to get profits. On the other hand, college students can use their sharp thinking and avant-garde characteristics to sell their own ideas, such as business planning companies and public relations companies. If you have a skill, such as DIY cakes, table tennis, etc., you can also use your own technology to open training classes.