Digital clothing is bringing a new R&D and management model to the fashion industry. As a result, accessory companies that are inseparable from clothing are facing new challenges and opportunities.
Recently, the world-renowned zipper brand YKK and Lingdi Technology Style3D have reached a cooperation. YKK will formally enter the Style3D apparel research and development and collaboration platform. The two parties will leverage their respective business and technical advantages, channels and resources to achieve a strong alliance, and accelerate the realization of the development from research and development to production. The digital standardization and diversification of apparel accessories in China will improve the efficiency of R&D and collaboration in the industry chain.
Who is YKK?
You may not have heard or really understood YKK, but careful people can always see these three letters on the clothing zippers of many famous luxury brands, and even astronauts’ space suits have it. In people's eyes, YKK is synonymous with high quality.
YKK (Yoshida KogyoKabushikigaisha) was founded in 1934 and named after its founder Yoshida Tadao. It is a recognized leader in the industry. It is understood that the annual zipper production capacity is more than 3 million KM, enough to circle the earth 75 times. It is a famous zipper company in the world. Some people in the industry have given high comments on YKK: There are only YKK and non-YKK points in the world.
In addition to pursuing the continuous pursuit of quality, YKK Group has always been adhering to the YKK spirit of "the circle of goodness" and advocating sustainable development. In October 2020, the "YKK Sustainability Vision 2050" was formulated, and it has been sparing no effort to develop environmental protection. Products, reduce research and development waste, and fulfill corporate social responsibility for global sustainable development.
The origin of cooperation?
As a world-renowned zipper brand, YKK not only responds to market demands through continuous innovation and accelerating production efficiency, but also always pays attention to the development of digital fashion and intensifies the layout of digital channels.
The excipient industry is a traditional and fragmented market, and there has been no standardized and unified standard for a long time. The poor matching of market supply and demand and low efficiency are the industry's "stubborn disease".
With the rapid development of Internet e-commerce and digital fashion, people's demand for fashion is becoming faster, more diversified and personalized.
As an important part of the fashion industry chain, accessories are at the source. The inefficient industry status quo conflicts with the accelerating fashion demand. Clothing accessories urgently need to be digitally upgraded to break through the shackles.
This time YKK is actively cooperating with Style3D, aiming to help fashion designers in the 3D world to realize one-click call of YKK accessories for clothing design , accelerate the efficiency of clothing research and development , and carry out marketing and display through digital clothing, without the need for physical samples and accessories. Production, quickly presented to users, to meet the ultra-fast needs of the market.
As one of the industry standard references, this cooperation between the two parties also marks that Style3D will build a more complete and professional digital resource library of accessories . Brands, ODM vendors, and manufacturers in the Style3D digital ecosystem will be able to directly communicate with YKK online. , Quickly link resources to realize efficient decision-making and application of accessories in clothing research and development.
Style3D takes design as the entry point, and has linked to the head partners of all links in the apparel industry chain such as Pantone, Alvanon, Coloro, Alibaba, DICTION, etc., and constantly improves the relevant subdivisions of the apparel 3D digital industry and the construction of professional standards to create a diversified and standardized Digital resource library.
Through the "two hands" of content and technology, Style3D will build a more efficient, easier-to-use, and more standardized R&D system for the fashion industry, and accelerate the digitalization of the clothing industry. In the future, digitalization will run through every link of the textile and apparel industry and become the lifeline of fashion innovation.
Nantong Meidao Garment Co., Ltd. , https://www.meidaogarments.com