Eastern Romantic Aesthetics "Huayi Jianian" 2015 <Looking Dream. Imprinting - Li Li> Spring Fair will be grandly held

Brand traceability
Clothing is the carrier of culture, art and ingenuity, as all material existence blooming splendor of life.
Brand Style BRAND CONCEPT

       Perfectly combining Oriental charm and modern fashion, Huayi Carnival's style is classic and elegant, refined and stylish. We adore the oriental charm that leads the world trend. With the exquisite curves of women and the temperament of self-cultivation both inside and outside, we pursue self-confidence, gentle self-confidence, elegance and low-key, do not prevail in fashion, do not succumb to life, we return to the heart, and seek to carry life and move. The eternal beauty of joy.

Brand Connotation BRAND MEANING

        "Huayi" implies profound Chinese civilization and exquisite Chinese and Chinese arts; "Carnival" is a beautiful and poetic life. "Huayi Carnival" is the tireless inheritance and development of oriental culture, and it is the perfect interweaving of international fashion and oriental soul.       

Brand Positioning BRAND POSITIONING

        The Huayin Jianian products are positioned in the mid-to-high end and are suitable for the free-wearing needs of 25-35 -year-old modern oriental fashion women, elite white-collar workers, civil servants, teachers, doctors and artists. The product structure is rich, with complete matching, divided into ethnic style series, Eastern fashion series, banquet dress series, distinctive style and unique charm. The four seasons of spring, summer, autumn and winter products include cheongsams, dresses, woolen knits, knits, shirts, jackets, cotton-padded clothes, feathers, furs, trousers, and scarves. Among them, cheongsams, dresses, jackets, and cotton-padded clothes are the main products.

Brand advantage BRAND CHARACTERISTICS

        The original designer brand that combines Eastern aesthetics with modern fashion, uses Chinese traditional embroidery, beading, and hand-knotted buttons, and combines western modern techniques such as printing, lace and hot drilling to create a unique combination of Chinese and Western clothing. art. A large number of craftsmanship fabrics with strong sense of value are used to highlight taste and personality. The three-dimensional tailoring brings plastic effect. The overall design is rich in oriental culture charm and integrates into western fashion, perfectly displaying the exquisite curvaceous, elegant temperament and fashion charm of oriental women. .