Recently, Australia's leading luxury fashion brand OZLANA landed in Shanghai and opened its first big show in Asia. As the world's only fur parker brand that has attended World Fashion Week for four consecutive years, the arrival of OZLANA has also added many highlights to this year's Shanghai Fashion Week.
In August of this year, the 20/21 OZLANA Autumn/Winter Utopia series of fur parkers will be sold simultaneously globally. OZLANA retains the brand’s consistent beauty and aesthetic design style, and also takes the "Utopia" future planet world as the theme. The design incorporates futuristic planet elements, romantic elements and A sense of the future rubbed out a wonderful chemical reaction. For the Shanghai show, OZLANA specially invited "Angel Supermodel" Naomi to make a surprise opening debut, laying the foundation for the high international standard of the entire show.
This year, OZLANA is more creative. In August, the official announcement will join 8 artists and designers from different fields and countries to launch the "OZLANA 8" joint plan, which is the main axis of art and creativity, to enrich the brand dimension with eight joint designs. OZLANA 8 not only covers eight major co-branded series, it cleverly implies infinite possibilities, fully reflects the brand philosophy, allows art to be freely imaginative, and also brings refreshing designs for consumers.
On the night of the OZLANA Shanghai show on the 14th, OZLANA also announced the 8 joint names in advance: OZLANA X NUMERO OTTO, OZLANA X PINKPANTHER, OZLANA X KEITH HARING, OZLANA X AARON FAVALORO, OZLANA X BARBIE, OZLANA X ALZLANA X CARLOS, ODAZ HUGGINS , OZLANA X SPACE 1958. The eight designers who have in-depth cooperation with OZLANA are not only big-name fashion designers, but also well-known animation IP, 3D artists, illustrators, NASA and other different industries and fields. The integration of different styles and elements makes the big show scene a feast of diverse arts. At the same time, it also demonstrates the brand's vigorous vitality and growing brand influence in different industries.
OZLANA X NUMERO OTTO
OZLANA X PINKPANTHER
OZLANA X KEITH HARING
OZLANA X AARON FAVALORO
OZLANA X BARBIE
OZLANA X ALIX HUGGINS
OZLANA X CARLOS NEDA
OZLANA X SPACE 1958
Fashion week shows have always been a gathering place for celebrity bloggers. Popular actress Zhou Jieqiong made no secret of her love for the OZLANA brand. After finishing the magazine shooting of the upper body OZLANA Utopia series parka, I personally helped OZLANA's first Shanghai show.
Newly promoted Xiaohua Chen Xinxi and the Huayi Brothers vitality girl group BIUGIRLS also all attended, bringing full vitality to the show.
At the same time, more than a hundred people involved in OZLANA's private possession in the closet were all present. Popular bloggers such as fashion bloggers Kathy Cat, Wang Liuwen, and Grandma from Dubai made a stunning appearance, and the red carpet was dazzling with stars.
Echoing the theme of OZLANA's "Utopia" series this year, OZLANA's Shanghai show will focus on "Future Stars". OZLANA, as a dream maker, arranged the big show scene in neon pink light and shadow, and the big show catwalk was transformed into the road to the future utopian planet, allowing the audience to experience the fascinating charm of this “immersive†big show.
The fashion show itself is a gorgeous stage. OZLANA always conveys its own brand concept: to encourage women's independent attitude and magnify female aesthetics, and raw materials, quality and design are the eternal media to convey this concept. This is also the fundamental reason why OZLANA has always insisted on carefully selecting materials, enriching designs and craftsmanship for several years. OZLANA believes that this is also the fundamental factor for the brand to remain invincible and achieve long-term development under any market conditions.
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