Annual sales of 1 billion, the layout of the neighboring girls Why WeChat membership card

At the 2013 Economic Personality Awards Ceremony, Dong Mingzhu and Lei Jun on the stage in front of the "PK" hit orgasm, people applauded, the night, CCTV made "MiG-1 billion" grand debut, Iron Maiden and Ryb Sri Lanka is millet in the next five years, sales of more than gree and gamble out of about 1 billion ... ... One of the links in this is not the table, I think the biggest gains came Ma, Zhesi calm, he said, "There is no traditional business And non-traditional businesses, only the traditional thinking, "" She co-operation with me, and will go for a longer period of time, "the millet cooperation before the lesson, has extended the front to the entity, Ma is not to crowd, Zhesi Is a chess game under the line, to draw entities such as Gree, the cause of the enterprise connected to the line.

Business competition in the era of mobile Internet

The rise of the Internet and the mobile Internet in 2013 is setting off a commercial revolution, and the Internet armies represented by Ali and Tencent are drawing their footholds to offline entities, different business models, and business thinking is clinging to Bouts, variables that directly affect the current business landscape.

In the traditional industries, the apparel industry was particularly affected. According to the survey data from the Institute of Speedway, the online retail sales of Double 11 in 2013 reached 45 billion in 2013, surpassing the offline retail sales for the first time in the double-11 market. , The largest volume of clothing shoes and hats, accounting for 28.3%. The competitive trend of online and offline will gradually spread into a "business battle". For the traditional clothing enterprises, how to win the fighter plane through the layout of the mobile Internet and timely adjustment of business strategy and business model has become a top priority for the enterprise.

O2O will not be thrown out more than a dozen streets

WeChat, as Tencent mobile Internet era "ticket" to the traditional business full of imagination to the commercial layout, with a keen insight into the garment business started this step, known as "No Aizhi not shopping malls," said Aizhi company, its brand is testing through the WeChat platform, build store sales scenarios closed loop, casual wear leader Metersbonwe, also test the water O2O, through the "one city one story" to create a terminal new experience shop, Gillia, Golden Court Settled in micro-shopping platform, looking forward to be able to build a micro-mall platform, get a "cake", has been steady terminals, retail and next door to the girl , recently launched a formal cooperation with Tencent micro-life projects, the first mobile layout O2O, launched micro-life membership card in the terminal stores, planning commercial layout and exploration on the mobile Internet.

According to the inside information, the girl next door intends to layout the mobile Internet, this time through the Tencent micro-life platform, get through the CRM system directly, aimed at developing the fan economy, through the service of fans, to improve customer stickiness, through the store code can be identified Fan members source, get online and offline, online offline service ......

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The author believes that the layout of clear ideas and accurate membership marketing and management model or worth learning for hundreds of thousands of terminal stores clothing brand in the era of mobile Internet development will have a role model for the traditional enterprises to speed up the layout Mobile Internet, O2O will be a good choice.

Nowadays, WeChat has gradually become a "platform", not just "communication tool". Under the careful care of Tencent, it is thriving. In the commercialization path, the recent move is even more frequent: WeChat payment continues to be accessed Offline physical enterprises, "WeChat price" ferocious, 7-day hotel 1 cents WeChat price, WeChat buy movie tickets in advance seat is not line up, WeChat registered a minute to get, sea fishing hot pot without wallet, WeChat TV officially on sale ... Is not this the most typical O2O? No wonder Ali will catch the urgency, the layout of the exchanges, but also quickly introduced hot pottery point, O2O is hit with an unprecedented fierce posture.

2014 is coming, the mobile Internet market prospects, no longer secrets, without further speeding the layout of the mobile Internet, you will be thrown more than a dozen streets!

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