On October 14, 2020, the well-known fashion brand URBAN REVIVO (hereinafter referred to as UR) will shine in SS2021 Shanghai Fashion Week, specially invited the new generation supermodel Zhao Jiali to open the big show, shockingly release a new product series. The theme of this conference is "X-surface", which aims to stimulate human instinctive exploration of the future and the unknown, break the traditional cognition of the concept of time and space, and explore the infinite possibilities between the past and the future.
X-hedron URBAN REVIVO new product launch site
In the quiet darkness, mysterious music from the depths of the universe sounded quietly, and the lights on the T stage flickered and dimmed...In the joyful rhythm of exploring the universe and the future, the "X-surface" theme new product launch conference was officially launched begin. Supermodel Zhao Jiali took the lead. She wore a youth series pink puff sleeve skirt, matched with silver futuristic earrings and black high-barrel leather boots, breaking the boundless black and dark universe and came to us. Models dressed in the new series followed closely, and shuttled out of the parallel time and space of UR UNIVERSE. The rich and diverse design elements incorporate the multi-faceted personality carried by the clothing, fully expressing the unique design concept of the new series. The entire conference show venue uses a futuristic technology-sense laser device as the main way of expression. The full-color laser light maps to form a triangular beam, which changes colors in the dark, and uses dazzling laser effects to bring shocking visual experience and fully immerse the audience. In the parallel time and space of UR UNIVERSE, linger forever.
URBAN REVIVO invited the new generation of supermodel Zhao Jiali to open the big show
Human beings have an innate yearning for the universe, and therefore start the exploration of unknown time and space. The original design inspiration for the new product series came from this. Time and space are trapped in a vortex of change, sometimes twisted and sometimes folded. The Creator created the world in seven days, and we were born in the future space-time after Genesis. The current life is a known mirror, which clearly reflects everything in reality, but it obscures the future. In the parallel time and space at the other end of the world, we boldly challenge the relationship between time, space, and dimensions, transforming the single character endowed by the creator into rich colors, and shaping a more representative self, that is, the "X-hedron."
X-hedron URBAN REVIVO new product launch site
The new series of clothing breaks into everyone's vision with the "X-face"-everyone's eyes will become a mirror to examine oneself. In the eyes of others, we have many faces, and different costumes also interpret our changing personality. Incorporate the soul into the design and wear the attitude on the body. "I" is both singular and plural.
New products in URBAN REVIVO ladies series
The new Ms. UR series witnessed the perfect combination of retro elements and future trends. Through bright and rich colors such as sky blue, grass green, rose red, etc., it interprets the theme of "X-hedron" and the multi-faceted characteristics of urban women. This series of new products uses different material windbreakers as the main style-the black leather mid-length windbreaker jacket, which brings a distinctive and cool texture to women who pursue individuality; the khaki long windbreaker is tailored with a large area of ​​plaid stitching. Fashionable taste is shown in the details; the OVERSIZE profile checkered suit jacket is full of fashion, and the futuristic clothing style is vividly expressed with retro fashion elements; the oversized collar and the long black suit jacket with prominent contours have a rose red shirt , The strong visual impact brought by color and shape expresses the unique insights of urban women on the future fashion; the contrast combination of grass green woolen long sleeves and khaki wide-leg trousers breaks the dullness of winter and shows women's publicity in all directions. Without losing the feminine and multi-faceted style.
In the parallel space and time of UR UNIVERSE, we have a glimpse of the past and the future at the same time; the interlaced collisions of time and space burst out incredible sparks of inspiration. This is the unique personality that URBAN REVIVO gives to the new series of clothing. It uses classic fashion elements to interpret the multifaceted style of contemporary modern women. They are spokespersons of retro trends and witnesses of future trends.
URBAN REVIVO youth series new products
The new UR youth series combines cool black with bright color patterns, fusion of multiple styles and bright colors, expressing the infinite reverie of the psychedelic rock style, and interpreting the changing connotation of the "X-hedron" theme. The college-style V-neck sweater is full of simple and fresh youth; the black velvet skirt with square neck and puff sleeves highlights the girl’s energetic and sexy side; and the black belted leather jacket fully shows the straightforwardness of the rock girl Neat personality attitude. In addition, bright and transparent bright colors have also been widely used in the new series-light pink printed dress, rose red OVERSIZE hooded sweater, sky blue cardigan and dark blue round neck sweater. From the slightly rebellious, bright girlish style to the cool street sports style, these retro-futuristic fashions perfectly show the unique dynamic vitality of the youth series.
About URBAN REVIVO
URBAN REVIVO (UR) is the first brand of Fast Fashion (Guangzhou) Co., Ltd., and a leading brand in China's fast fashion business model. At present, the company has 6,300 employees worldwide, has a global creative design center in London, and opened more than 300 physical stores worldwide. Since 2016, UR began to expand its overseas business and has now expanded to Singapore, Thailand, and London, UK.
UR has industry-leading product design and fast supply chain management capabilities, provides customers with more than 10,000 products every year, maintains a frequency of new updates twice a week, and makes it easy for the public to have high-quality fashion at a reasonable price. The company takes fashion UR and technology UR as the core strategy, insists on fashion as the root, technology-based, and continues to increase investment in product design and technology to create the latest fashion products for customers, and use technology to empower management to make costs more Better, more efficient, more accurate decision-making, to realize the transformation from a traditional enterprise to an innovative intelligent business enterprise, and realize the dream of making the world more fashionable.
In the future, UR will tirelessly provide global consumers with a fast fashion experience and create an international UR fashion empire.
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