Shaoxing service enterprises join hands to create a factory shop alliance

“Factory Store Alliance” was established in Zhejiang Zhushi Fangyuan Garments Co., Ltd. and was jointly created by 6 member clothing enterprises of Keqiao District Garment Association. The opening of the factory store attracted more than 2,000 consumers on the same day, with a turnover of nearly 100,000 yuan. Learn more about it now!

The factory shop sells its branded apparel at an ex-factory price to benefit consumers. “Although it is branded apparel, the price is generally low, which is the most attractive to customers.” Zhou Hongzhi, the chairman of the factory shop participants “bubbles”, told reporters that this innovative sales model is effective in helping companies digest inventory. way.

The reporter's inquiry found that the price of goods in the factory store ranges from a few tens of yuan to a thousand dollars. “The price of clothes here is much cheaper than shopping malls, and it is almost one-third of the market price.” Zhou Zhihong explained that the clothes sold here have no entrance fees, rent fees, agency fees, etc. Even the rent is free. Yes, only a certain amount of management fees are charged.

“The price of factory stores is generally about 30%-35% of the market price.” According to industry insiders, the appearance of factory stores can help member companies to digest part of the raw material inventory caused by the export Waste, cost savings, and for companies that do not have domestic sales experience, entering a factory store does not require any costs such as entrance fees and manpower. On the other hand, consumers are willing to rush to a relatively remote factory store to buy clothing, which is directed at price concessions.

It was the temptation of price that the opening of the factory shop attracted more than 2,000 consumers on the same day, with a turnover of nearly 100,000 yuan.

In the "Zhushi Fangyuan" factory shop, the first floor of the 1300 square meters site has been filled with local brand clothing. Kim Yong Hing, who is in charge of marketing, told reporters that the first floor was developed as the first phase of the “Factory Shop Alliance”. Six existing apparel companies have settled in, involving more than ten brands, including sweaters, men's wear, women's wear, children's wear, and down jackets.

“The factory shop is a branded route.” As a participant and promoter, Zhou Xuefeng, Secretary-General of the Keqiao District Garment Association, told reporters that after many discussions, the factory shop is not a single product, but a brand of clothing. At the same time, Differentiated products, such as men equipped with "Orlando", women's "Zhushi radius", children with "bubbles" and so on. “Compared with factory outlets, the factory stores are small, but the clothing for men, women, and children is all available.” Zhou Xuefeng said, “The brand is the guarantee of corporate reputation and product quality. Only branding allows the factory shop to go long.”

Zhou Xuefeng said: "At present, the factory shop model is still in the exploration stage, but also gradually adjust and upgrade, will gradually expand in the townships in the future, and continue to expand outward."