Shoubao big e-commerce hold special group man

Recently, the strategic cooperation signing ceremony of special steps and men's men's "step-by-step, mixed-up" campaign was held at the Xiamen Guanyinshan Operations Center. What is of great concern is that these two big industries once belonged to a very clear and distinct industry and they cooperated very rarely! Xtep is hailed as the leading brand of China's fashion sports, and the original brand of online brands is the leader of many Amoy brands. The alliance between the two major brands will be achieved through the integration of two resources, special steps and men and women men launched a special cooperation online.

Men's CEO Wu Zhichao said that this cooperation with Xtep is not only an innovation of traditional offline brand owners and network original brand cooperation models, but also a team-puzzling marketing of the Yan family business, and it is also the development of the men's clothing company. A new attempt at broad marketing channels.

"This time, the two parties have teamed up and are the first time Xtep has partnered with the original network men's brand. For Xtep, it is also a new attempt." Xie Lihua, the e-commerce manager of Xtep, is also looking forward to this cooperation.