Secret Scandinavian "Fast Fashion" Cowboys - Lax7day

Fast fashion, wave of new consumption sweeping the globe
After the financial crisis, the fast fashion wind represented by Zara and HM swept the world. The Chinese market attracts international fast-fashion brands like MANGO, ZARA, H&M, Uniqlo... and scrambling to enter the Chinese market. In the downtown business district, you will meet the first in a shopping mall and you will find yourself turning around. Another home.

Lax7day cowboy, the new fast-fashion denim brand The world-famous fast-fashion brand, the basic use of integrated apparel category and big business model. As a subdivided apparel category, cowboys are the single most consumed product in the world, but the “fast fashion” business model is rare. As a per capita cowboy with 5-8 pieces of cowboys, China's denim apparel consumer market with an annual turnover of over RMB 100 billion, except for a few internationally famous cowboy brands that cost thousands of yuan at the same time, is full of cheap and low-quality factory cowboys, and secondary differentiated markets. Can not meet the needs of the new generation of young consumers, after three years of preliminary research, in 2011, the Swedish fast-forward group's new Nordic fast fashion denim brand Lax7day (柒日岚) low-key access to the Chinese market.

Lax7day cowboy, really return, LOHAS experience jeans fashion in China can be summarized as two main categories: First, Europe and the United States: the United States is the birthplace of the cowboy, the origin of jeans, the accumulation of historical culture and the consumer psychology of heritage, the formation of The cowboy fashion in Europe and the United States, characterized by rough and free personality, changeable personality, and unstoppable style, has always been the mainstream of the fashion of cowboys all over the world. In China, denim as a mooring product cannot naturally be influenced by European and American styles, and in fact, despite European and American styles. Known as the authentic cowboy culture, but because of the cultural psychology and physical characteristics of the Asians and the nature of the Westerners, the cowboy in Europe and the United States is not the best choice. Second, Japan and South Korea style: Japan and South Korea style cowboy cowboy fashion is improved, more in line with Asian aesthetics and physique characteristics, but the Japanese and Korean style is too much to pursue the details of the changes, resulting in more than enough garish, lack of conservation, lost the cowboy The dress is really simple.

Lax7day cowboys, tailored in 3D art and slim fit, are more suitable for Chinese body style and aesthetics. Lax7day product line is divided into three categories: holiday music, urban music, and entertainment. In different fashion domains, it brings you the perfect wear that emphasizes on fashion details, advocating comfort and leisure, satisfying the consumer's work and life. Multiple aesthetic experiences in living conditions such as entertainment and leisure.

Lax7day cowboy, Nordic simplicity, wild

Scandinavian design is famous all over the world, especially in the fields of architecture, furniture, decoration, daily necessities, etc. Nordic designers are good at drawing inspiration from nature, and using practicality as a premise to carry out humanistic artistic ideas and eventually produce mass production. The brand of living arts and the success of IKEA in the world proves that the charm of simple fashion is endless. Sweden is the core birthplace of the Nordic cowboy culture. It also benefits from the simple design of the art heritage. The Nordic cowboys generally pay attention to the conciseness of the appearance and the exquisite details, and they also attach great importance to the demanding quality. Lax7day pursues "Jane and Wild". Lohas Design Philosophy was the first to introduce Nordic style cowboys to China.

Lax7day cowboys, international brands, and civilian prices The advantage of fast fashion brands is to transform fashion life into a trend that allows consumers to easily experience the world trend. Its high cost-effectiveness is also an important reason for attracting consumers. Lax7day from Stockholm, Sweden, has always been a niche independent designer brand. In the strategic planning for entering the Chinese market, the price of mainstream products is 99-199 for the local characteristics and needs of the Chinese market. between. It is superficial to define fashion simply by its level of price. Today, you know how to dress up with the least amount of money for the most wearable effect. This behavior itself marks that you are an absolute fashionista.