Fashion Festival “Enjoy Extraordinary” Xue Zhongfei builds products with four seasons fashion layout

The spectacular "Fun enjoys the extraordinary" brand festival in the snow in the eye-catching public ended in Shenyang. The brand festival, Snow in the fly uphold the "fashion and then upgrade, creativity and then break through" the brand spirit for the autumn and winter market has brought new products across the border. At the same time, it highlights the four seasons development strategy of innovation and change in the snow, and also opened the market journey with a brand-new attitude in this festival and renewed the snow brand image.
This snow-capped brand event with the theme of “Enjoy Extraordinary” featured throughout the three sections of “Renovation and Success”, “Commitment to Success” and “Enjoy Fashion Release”. In line with the stylish and concise atmosphere of the scene, the snow-capturing 2013 strategy was fully demonstrated. Innovations, teamwork in the snow, and new autumn and winter clothing.

As an industry-famous fashion carnival, the cross-border cooperation between Xuezhong Fei and French Peclers is full of expectations. Since the signing of the strategic cooperation agreement in May 2013, Xue Zhongfei has worked closely with Peclers Paris and has made great achievements. The 2013 autumn/winter new product launched by both parties on this occasion is the perfect crystallization of Peclers Paris's color and design guidance for Xuefei products and its participation in the design research and development of Xuefei products. On the spot, through the multiple aspects of the dream theme tour, the folk customs, the fantastic space and the modern illusion, the four theme lighting model shows fully explain the perfect balance between the realization of warmth and the pursuit of individuality in autumn and winter products. 2013 autumn and winter new products once won the show full of applause, bright and vivid colors, passion-driven style and international design language quickly conquered the spot picking fashionistas, successful brand festival to a climax.

The new season's strategy of snow flying in the snow is another major highlight of this brand event. In order to cater to consumers' demand for high-quality products in the snow throughout the year, and in order to complete the brand's self-transformation, Xuefeifei launched the concept of Snow Flying and shouted the brand slogan “Fashion with the Four Seasons”, aiming at being 18 years old. Youngsters up to the age of 35 provide fashion and vitality for all seasons. Zhu Xiangdong, general manager of Xuefei, revealed that “Four Seasons is a development plan that has been implemented through special research on consumers. It not only can supplement off-season sales, but also adapts to the market trend from single product to whole product and single-season product to four-season product. ”
With the opportunity of this brand event, Shenyang Four Seasons Concept Store also grandly opened its doors. The shop adopts a simple French style decoration, incorporates French design genes, is full of bright and colorful visual impact, neat and delicate clothing display, nowhere Does not convey the young, fashionable and dynamic brand vitality in the snow.

With the successful conclusion of the 2013 Brand Festival, the snow fall in the new product launch conference for autumn and winter has just been launched. The “Winter Yibo” fashion brand has been launched. The first wave of winter new down jackets has been launched. The new winter products will be combined with the main styles and core strengths of the snow fly and will be fully developed. 2013/2014 winter down apparel market.
Snow is not only focusing on the "renovation" of the brand and product strategy, but also on the level of fulfilling corporate responsibility, "adhere to the commonweal to carry out" persistence. It is reported that the “Love Down” charity event successfully launched in Snow in 2012 will continue to “love” this winter and send warmth to people in poor mountainous areas.
Fashion is in line with the world, with love and responsibility coexisting. While flying in the snow to compose a song of youthful hymn, the popular banner of the snow flying brand is deeply rooted in the hearts of consumers. We have every reason to believe that the snow will guide the 2014 fashion trend. Standards, leading the trend towards new heights.