First, the local market assessment
Market Positioning: Make adequate market research on the location of the store or the store or the store location planned to be opened: the surrounding brand style, sales status, target consumers, consumer characteristics, resident status, flow of people, flow of people , Age, rent, etc. .... Through the research results to lock their own market positioning (shop) and the need for agency brand style \ price of the basic positioning.
Second, the assessment of their own strength
According to the assessment of the local market to do an investment plan, rental investment, decoration investment, staff costs, as well as the basic conditions for the brand supplier such as: brand margin, props investment costs, the first payment. Mature brand requires high natural, immature brand low but the success rate is not the end! This entered the selection of the brand .....
Third, choose the brand
1, business philosophy
Understand the basic growth process of enterprises, we know how much brand operability. As the saying goes, what the boss what business! That is truth, more communication, more understanding of the status quo and future development of the enterprise, of course, not blindfolded.
2, product mix
Product positioning: whether the positioning of the local market
Product Style: Is it in line with local consumers?
Commodity price positioning: whether with the local market positioning
Series of products and color: whether the series of product mix with the local market has a certain representation, the color of the grasp of whether the local market trends, whether the price and the market with competitive 竟争力
3, company management
Internal Management: The company's organizational structure is reasonable? How the quality of personnel?
External Management: What is the requirement of the customer?
4, productivity
Supply capacity is the most basic element of success of the brand, product listing plan is how? Production of goods for how long?
5, logistics and logistics support
How to operate the operation management, logistics management process timely ....
Sales promotion, product logistics support how
6, the concept of image
Whether the image is competitive, the basic color and clothing colors are coordinated, the window display is really highlight the product theme, decoration costs are expensive. How props practicality, props production time, production difficulty .....
7, training services
Professional knowledge training, sales skills training, exhibition skills training, shop management training ........
Fourth, talk about cooperation
1, area
2, margin
3, replacement rate
4, the first payment
5, return costs
6, renovation costs
7, the contract period
8, other requirements
Next we must consider how to operate
Stretch Blouse,Stretch Saree Blouse,Stretchable Saree Blouse,Stretchable Blouse Online
Shandong Yidai Yilu Renewable Resources Co., Ltd. , https://www.ydylusedclothing.com