Wenzhou Foreign Trade Clothing Baotuan went to the US market

It was learnt that the US Wenger Fashion Co., Ltd., which was established by five clothing companies, including Zhejiang Feisite Clothing Co., Ltd., and Weierhao School Clothing Co., Ltd., invested 5 million yuan, has entered the declaration stage and stepped up the establishment of foreign trade (U.S.) trade in Wenzhou clothing. Display platform.

Chairman of the Foreign Trade Branch of the Wenzhou Garment Merchants Association and Chairman of the Fischer Garments Co., Ltd. Cai Huantian said that this display platform will become a transit station for Wenzhou's foreign trade clothing companies to enter the US market and provide convenience for opening the US market.

According to reports, at present there are more than 260 garment foreign trade enterprises in the city. In the first three quarters of this year, the export value was 1.48 billion US dollars. Due to the impact of the international financial crisis, garment foreign trade companies are generally faced with problems such as reduced orders and rising costs. In order to expedite the “going out” strategy, garment foreign trade enterprises in the city have actively established overseas marketing systems. Currently, 34 garment enterprises in foreign countries have invested in peripheral marketing outlets with 882 million yuan in funds and 212 foreign workers, mostly in Europe. Middle East and so on.

In order to expand the U.S. market, stabilize and expand exports, and cultivate new competitive advantages for apparel brands, the Municipal Foreign Trade Apparel Branch has organized 3 groups of companies to conduct special investigations in Las Vegas, Los Angeles, and other markets this year, and participated in the New York Fashion Show in February this year. , Las Vegas Fashion Show, to further understand the United States market. The establishment of a public trade exhibition platform in the United States is a new attempt by the city’s foreign trade clothing companies to develop overseas markets. It is understood that the new trade show platform will be located in Los Angeles, USA. Overseas companies are planning to build at the end of this year. The first batch of enterprises settled in the company include 43 foreign trade clothing companies such as Pfister, Welchwood, Becken, Jeanne, and Teline. The settled companies will use this public trade display platform as their transit route to open up the U.S. market through direct wholesale distribution to local customers, or attending exhibitions and recruiting salespeople to undertake business.

It is reported that Wenzhou Garment Overseas (USA) trade exhibition platform will be established in Los Angeles with an initial operating area of ​​600 square meters.