At the Men's Wear Week in Spring and Summer 2020 in London, Chinese menswear brands and fashion designers continue their outstanding performances, bringing outstanding Chinese creativity and Chinese manufacturing to one of the world's four major men's events in London Men's Wear Week. The international mainstream fashion arena.
On June 8th, local time, Haicang House and his men's clothing brand AEX staged a Chinese style T-show. It is inspired by ancient copper coins. The elements of copper coins can be seen everywhere: collar, chest, cuffs, accessories, countless details show the geometric arrangement of the inner circumference of the copper coin and the nostalgic texture of the metal. The unique oriental charm is ready to show, showing the unique combination of Eastern and Western aesthetics. charm.
More than 500 well-known figures from home and abroad attended the show: Caroline Rush, CEO of British Fashion Association, Lady Barbara Judge, former British business ambassador, Amanda Thirsk, Special Envoy of York Duke, UK, and representatives of the British political and business fashion industry and London Fashion Week Global Spokesperson Hu Bing, fashion blogger Xu Fengli, cutting-edge fashion stylist, street shooter Fil Xiaobai, Chinese influence male fashion from media Du Shaofei and so on.
On June 9th, Gong Li, a menswear designer who graduated from Central Saint Martins, once again brought his brand 8on8 to the T-stage of London Menswear Week. Inspired by Woody Allen's film Sleeper, Gong Li reinterprets the retro futurism presented in the film and blends this theme with the 70s hippie culture: boxy tailoring The use of contrasting colors, large lapels, metal buckles, etc.
On June 10th, there will be a catwalk show by Chinese female designer Wang Fengchen. Wang Fengchen graduated from the Royal College of Art in London in 2015, majoring in men's fashion. She described her aesthetic as "daring, futuristic and organized", and the functional coat was the highlight of her design. She has designed five series so far, two of which have appeared at London Menswear Week. In addition, she has worked with brands such as Levi's and Converse.
Nowadays, under the guidance of the “Belt and Road†cooperation initiative, the pace of “going out†of Chinese garment enterprises has gradually accelerated. They are just like the copper coins in the outer circle. They emphasize the eclecticism of the outside world, and they have the inner quality and never wavered.
Huang Qi, general manager of AEX brand said: "Although China is still a new force in the world fashion stage, but China is also a well-deserved manufacturing power, we have the ability to create proud products and show the world to China. The new generation of fashion power."
Gong Li’s 2019 spring and summer collection won the “New Power†award at this year’s Shanghai Fashion Week. His graduation show was well received by the US VOGUE critic Sarah Mower and Business of Fashion at 2017 London Fashion Week.
In 2016, Haicang House and the Central Saint Martins College of Art and Design in the United Kingdom have conducted in-depth cooperation, including a dialogue salon, Chinese and English design competition, Chinese and English exchange year, the National Palace Museum of Art and fashion festivals and other activities. At present, Haishu Home and its brands have opened nearly 50 stores in Malaysia, Singapore, Thailand, Japan, Vietnam and other countries.
In the 40 years of reform and opening up, China's manufacturing industry has continued to cultivate its internal strength, from weak to strong, and has now become the largest manufacturing country. At present, China is the world's largest textile producer, consumer and exporter. China's textile and garment industry is the pillar industry of the national economy and an important civilian production industry, which has made tremendous contributions to the economic and social development of China.
Taking the “One Belt, One Road†cooperation initiative as an opportunity, China has formed a new and open development pattern. A new picture of fashion globalization is slowly unfolding. With the development cooperation and broad platform from the country and the industry, more and more China is developing. Apparel brands and designers have the opportunity to truly enter the international arena, demonstrating the extraordinary creativity and brand confidence of Chinese clothing and Chinese design.
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