KONZEN Space Men's Wear Trends Promote Strategic Upgrades

In the past two years, as the financial crisis gradually receded, China’s clothing brands and apparel companies have entered a new period of development. If the financial crisis is a disaster, then the development of enterprises after the crisis is a strength. High-strength competitions, because after a rough sea of ​​sand-like quenching, the rest must be able to have a solid development strength in the industry companies and brands. In addition to changes in the external economic environment, clothing brands and companies are also facing changes in consumers, and this change seems to be no law to follow, in fact, it has been warning, individual changes in consumer habits, promoted With the transformation of the overall social consumption trend, KONZEN (space) keeps abreast of the market development situation, and at the critical moment of the financial crisis, it is able to grasp the course, and persists in the market-oriented changes in the consumption trend, and has successfully completed the strategic upgrade of the corporate brand development. In the fashion men's market, it has developed its own vast world.

Nowadays, with the development and popularization of Internet technology, more and more international fashion information can be transmitted to the country at the first time. On the one hand, it brings fresh information for domestic fashionistas and also presents for the domestic apparel market. The higher requirements have virtually increased the competitive pressure of KONZEN (space). On the other hand, under the influence of fast fashion, people have gradually changed their spending habits when choosing to purchase, avoiding single styles and pursuing Personality fashion has become the current purchase demand of urban men in the workplace. These changes in consumer trends have been firmly grasped by KONZEN (Space), and the reform of product design and development and the design of sales channels are all very timely.

KONZEN (space) international fashion men's clothing inherits the European knight's genes and cultural essence. With faith and glory, it promotes the “knight” style that modern men like the optimism, bravery, loyalty and courage to play. , With the international trend of fashion interpretation of the "new modern knight" spirit, to create a very attractive personality urban men "modern knight" new image, the achievements of international fashion men's brand new model.

Following the transformation of domestic consumer trends, KONZEN (space) international fashion men's wear has adopted the most popular international elements in color, style, layout, and type. It has subtly penetrated the essence of European fashion culture and art into the products. In the launch of the "Fashion Series" and "The Metro Series."

In addition to catering to the consumer habits of the target consumer groups in the design style of the product, KONZEN (Space) also uses the most advanced marketing methods for brand promotion and construction and maintenance, and places KONZEN (space) in the form of the target audience's favorite. ) Successfully pushed to the peak of transformation and upgrading. Following the success of the "Piano Trojans" in the film and television industry, KONZEN (Space) collided with the film again and sponsored the brand-new spokesperson Li Williams to star in the fantasy adventure movie "Brave Game". The jointing of the KONZEN brand with the literary and artistic aspects of Chinese film also made a gorgeous opening for the brand campaign 2012.