Lanzarote, Spain's volcanic island, hosts a fashion show around the show

In the past few years, fashion and travel have become more and more integrated, and many designers have chosen to showcase their work in picturesque tourist destinations. On May 18th, the second fashion week was held at the Spanish tourist resort Lanzarote Island: Lanzarote fashion Weekend.

Lanzarote is a volcanic island that attracted more than 2.88 million visitors in 2018. In order to stand out from the tourism competition in Turkey, Egypt, Morocco and Croatia, Lanzarote began to use fashion resources to cooperate with well-known brands and promote themselves overseas. Lanzarote Managing Director Pedro San Ginés said: “Lanzarote Fashion Week was born out of the desire to share Lanzarote's unique value with major brands. It is sustainable, natural and artistic. This island has become an unparalleled fashion industry. platform."

Spanish designer Agatha Ruiz de la Prada released her latest 2019/2020 autumn and winter collection here. The show is located in the Jameos del Agua auditorium in the volcanic tunnel. Here she shows a large number of original, colorful costumes in a tailoring style, one of which is decorated with a heart-shaped balloon. This visual feast can only be attended by invitees, including international supermodels Laura Ponte, actors Jorge López, Hiba Abouk, Marta Torné and Pelayo Díaz. At the end of the fashion show, there was a grand cocktail party on the island's iconic pool, hosted by several international DJs.

Agatha Ruiz de la Prada has a special affection for Lanzarote Island, and her father and late friend César Manrique have worked on the development of the island. César Manrique turned the volcanic tunnel into the current Jameos del Agua auditorium, transforming the quarry for extracting volcanic ash into the famous Cactus Garden.

Agatha Ruiz de la Prada said: “This is a unique show with beautiful scenery and intoxicating climate. There is also César Manrique which is very important to me.”

Agatha Ruiz de la Prada is the winner of the National Prize of The Fashion Industry in the Spanish Fashion Industry. A few years ago, her personal brand suffered a bottleneck in the generally depressed physical retail environment, leading to the closure of stores in New York, Milan and Paris, but now it has gradually emerged from the predicament. Currently, she has opened a store in Madrid, Spain, and opened two stores in Oporto and Bogota. Her products are available at more than 150 points of sale worldwide. Agatha Ruiz de la Prada has more than 50 successful licensing agreements ranging from perfumes to furniture. Her children Cosima Ramirez and Tristan Ramirez are respectively directors and CEOs of international relations for her brand.

Agatha Ruiz de la Prada is also known for her colorful fashion shows. “We held 74 runways last year and sometimes I hold more than once a week. I even had 3 in 7 days. There were 7 performances on the continent.” Malta, Miami, Madrid and Gran Canaria are on her recent show schedule.

Tourism has become a new way of fashion

Although Paris is always the most representative fashion capital in people's minds, more and more new landmarks are attracting industry attention with different fashion concepts.

Nowadays, International Fashion Week is facing more and more challenges. People hope that such activities are sustainable and diverse, and they must adapt to changes in technology and society, while embracing new forms of communication and catering to them. Young consumers and emerging markets. With the advent of social media and the addition of new players, fashion has become more democratic, designers are rethinking the traditional t-show concept, and the fashion industry is exploring new models. For example, various cooperative and limited edition series, "see now, buy now" mode, holiday or cruise series that can be published in instagram, have become commonplace among luxury brands. Now, combining tourism and fashion industry has become a new way.

Colombian designer Esteban Cortázar decided to leave the busy Paris Fashion Week for the time being. In April of this year, he chose to showcase the new collection at Arise Fashion Week in Nigeria. The show was hosted by supermodel Naomi Campbell. A lot of reports from the media. Turkish designer Umit Benan also presented his latest design exclusively at the latest edition of the Barcelona Fashion Show (080 Barcelona Fashion). Simon Porte Jacquemus will host a mixed fashion show in Provence, France on June 24th to celebrate the 10th anniversary of the brand, before he showed his first men's collection outside of Fashion Week in his hometown of Marseille.

As Agatha Ruiz de la Prada said: “Before, when you think of Fashion Week, you will think of Paris, followed by Milan, and then other places. But now, big brands are bringing their fashion shows to other countries. This was totally unimaginable a few years ago. Lanzarote Fashion Week is a good example of the development of the fashion industry."