Shenzhen Fashion Week 2019A/W | PUNK RAVE: To be black, not to be arrogant

In the beauty of the fusion of conflict,

A subculture that permeates the mainstream border.

Earlier in China, he was engaged in the design of subcultures such as Gothic, Punk and Lolita.

Good at diverging imagination with the characteristic scenes of the times.

Mixed Gothic romantic classics with aggressive rebellious punk.

Kimoy (JOEY)

PUNK RAVE Brand CEO / Design Director

China/Korean

Graduated from Korea Peihua Women's University

Established PUNK RAVE in 2006

Founded PYON PYON in 2010

Established China Fashion Series Team in 2012

Received a new power designer in 2016

"I hope to decorate the behavior through fashion,

Use behavior to trigger and get to know people who have punk ideas like me.

Not depressed, not blindly. ”

When fashion design gradually opened up branches on the mainstream road,

Designers are beginning to care about how to magnify these "non-mainstream" contexts.

PUNK RAVE has its own hopes and persistence:

Postmodern techniques are not routines.

Anti-rational thinking is not a slogan.

The core of subculture is not empty.

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Q&A

Q- Shenzhen Fashion Week A- Jin Yiyi

Q: What is the design theme for this season?

A: Revelation, awakening.

Q: What is the special meaning of choosing “Apocalypse, Awakening”?

A: 2019 is the 12th brand year of PUNK RAVE. The theme of “Apocalypse, Awakening” is also formulated after the brand has been deposited for several years, combined with the current people's requirements for material and the transformation of conceptual thinking.

PUNK RAVE pays attention to social awareness such as patriotic plots, eco-environmental protection, and the awakening effect and sentiment brought about by these consciousnesses. These will affect our trend for a long time in the future.

Q: Can you tell us what kind of design is the “Revelation, Awakening”? What is the breakthrough compared to the previous series?

A: Revelation, awakening will be presented through the mutual influence of the two concepts of time and space, history and future.

"History" emphasizes returning to the original and releasing the animal nature, extending the imagination with the image of the witch, applying Gothic elements to the bat-shaped wrap-around chest or spider-like sweater.

"Future" focuses on human civilization and future technology. Fluorescent color creates a sense of avant-garde technology, and artificial leather fur creates a futuristic cyberpunk style.

The design of PUNK RAVE was relatively orthodox and exaggerated, with classic classical goths and pure punk elements. This time, I refine the traditional Gothic into a flawless beauty, and refine and reorganize the punk latex details, trying to convey the original and scientific sense.

Show information

2019.03.15 15:00 C show field

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