[China Glass Network] SEO is part of the SEM, and the SEM contains SEO.
The difference between SEO and SEM
The main difference between SEO and SEM is the difference in the final goal:
The search engine marketing program SEO is mainly for the ranking of keywords, the traffic of the website, the structure of the website, and the data included in the pages in the search engine;
SEM is based on SEO technology to expand the business value brought by the search engine, planning an effective network marketing program, including a series of website operation strategy analysis, and implementation, marketing effectiveness detection.
The main implementation methods of search engine marketing include: bidding ranking, category directory login, search engine login, paid search engine advertisement, keyword advertisement, TMTW call-paid advertisement, search engine optimization (search engine natural ranking), address bar search, website link strategy Wait.
Use the search engine tool to achieve four levels of marketing goals:
1) is included in the search engine;
2) Ranked in the top of the search results;
3) increase the user's click (click) rate;
4) The viewer is the customer.
Among the four levels, the first three can be understood as the process of search engine marketing, and only the viewer is the customer is the ultimate goal. In general search engine optimization, by designing web page titles, description tags in META tags, keyword tags, etc., the first two primary goals can usually be achieved (if paid login, of course, this goal can be achieved directly, even without Consider website optimization issues). Achieving high-level goals requires further optimization of the search engine, or designing a search engine-friendly website as a whole.
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