French designer brand LILITH launches its first flagship store in China in Beijing

LILITH autumn and winter fashion

On November 15th, the first flagship store of the French designer brand LILITH was unveiled at the landmark of World Trade Center in Beijing. It announced that the designer brand that has rapidly become popular in the world in recent years has officially entered the Chinese market.

Ms. Delmas, the general manager of LILITH, and Ms. Lin Yijing, the director of the Asia Pacific region, all attended the opening ceremony. To celebrate the opening of the flagship store, LILITH brought new apparel releases in autumn and winter. LILITH, the new style of autumn and winter, where French elegance and eastern fashion are perfectly integrated, under the style interpretation of the model, is full of graceful charm and a new wave of fashion.

The newly opened flagship store is located at No. L103, Tianjie North Street, the World Trade Center. The whole store adopts black, white and grey three-color arrangements. The large number of log lines are simple, fresh and elegant but full of fashion and vitality. The spacious store provides a variety of new products for LILITH. With a free performance stage and French background music playing, LILITH fans can enjoy a pleasant French-style shopping experience in this tranquil atmosphere.

LILITH's sales network is distributed in 23 countries, including Europe, the United States and Japan, and has 400 retail outlets and 12 directly-operated stores. Since 2005, the first flagship store in Asia has been opened in South Aoyama, the Tokyo-based fashion center in Japan where global brands have gathered. The pace of development in Asia has been increasing. Today, China’s first flagship store has settled in the Beijing World Trade Plaza, once again gathering the attention of the global fashion industry, and foreshadowed the confidence of the brand in developing the Chinese market.

In 1987, French fashion designer Lily Barreth founded the personal designer brand LILITH. The liking of freedom, freedom and comfort is hailed as a fashion concept with “eastern zen”. "It is not blindly following the popular but leading the fashion" is the concept pursued by LILITH. LilyBarreth's design works cleverly use natural elements. The detail design is delicate and unique. The material of the fabric is exquisite and elegant. There are a large number of mature female customers who pursue free style.

“Freedom, freedom, and comfort are the concepts that LILITH has always been, and will only change colors and moods as the seasons change. The beauty of LILITH girls is not limited to a perfect part. We build confident and original ideas. Different from the others, it is a smart designer brand for women,” said Delmas, general manager of LILITH, when he talked about its brand aesthetics.