According to the website of the National Tourism Administration, in the 2017 National Day Mid-Autumn Festival holiday, the people of the country enthusiasm for the four days before the holiday, the country received a total of 461 million domestic tourists, achieving a domestic tourism income of 385.6 billion yuan, the tourism market is running smoothly, no major involvement The brigade security incident occurred.
The enthusiasm of the people is soaring and the holiday market is climbing.
With the continuous increase of national income and the improvement of residents' living standards, tourism has become the main way of holiday consumption. The National Day Mid-Autumn Festival meets and the demand for mass tourism is strong. According to the comprehensive calculation of the National Tourism Administration Data Center, in the four days before the National Day Mid-Autumn Festival in 2017, the country received 461 million domestic tourists, a year-on-year increase of 11.4%, and achieved domestic tourism revenue of 385.6 billion yuan, a year-on-year increase of 13.6%.
1. Mass tourism continues to be hot, and the peak of passenger flow is everywhere.
During the holiday period, traffic and people flow throughout the city, tourist destinations and scenic spots are coming one after another, and the tourism market continues to operate at a high level. Four days before the holiday, the number of tourist receptions and income of some provinces (districts) are as follows:
Hebei Province received a total of 21.376 million tourists and realized a tourism income of 14.176 billion yuan.
Liaoning Province received a total of 27.18 million tourists, a year-on-year increase of 11.3%, and achieved a tourism income of 16.326 billion yuan, an increase of 12.1%.
Fujian Province received a total of 14,738,700 tourists, a year-on-year increase of 22.7%, and achieved a tourism income of 10.969 billion yuan, an increase of 32.8%.
The 85 direct report tourist areas (points) included in Hunan Province received a total of 6,543,200 tourists, a year-on-year increase of 18.3%, and the ticket income was 773 million yuan, a year-on-year increase of 22.92%.
Guizhou Province received a total of 25.815 million tourists, a year-on-year increase of 41.81%, and achieved a tourism income of 17.013 billion yuan, an increase of 43.16%.
The Tibet Autonomous Region received a total of 724,800 tourists, a year-on-year increase of 9.3%, and realized a tourism income of 360 million yuan, a year-on-year increase of 14%.
Ningxia Hui Autonomous Region received 1,644,400 tourists, a year-on-year increase of 14.31%, and realized tourism income of 1.208 billion yuan, an increase of 17.02%.
The Xinjiang Uygur Autonomous Region received a total of 4.811 million tourists, a year-on-year increase of 20.23%, and achieved a domestic tourism income of 6.485 billion yuan, a year-on-year increase of 33.44%.
2. Tourism consumption changes and upgrades, self-driving self-help travel has become mainstream
With the continuous enhancement of national tourism awareness, tourists' tourism demand tends to be quality. More and more tourists are more willing to choose self-driving travel, arrange travel time, hotels, vehicles, etc., to obtain their own long-awaited travel experience.
A large number of tourists from Hebei Province choose to travel by car, and Beijing-Tianjin-Luyu and the surrounding provinces and cities have become the mainstream. Among the tourists in Xingtai's key scenic spots, self-driving tour accounts for more than 90%. The number of people entering the main scenic spots such as the Three Gorges Dam in Yichang, the Three Gorges People's Family, and the Qingjiang Gallery in Hubei Province has continued to grow. Self-driving tourists from Chongqing, Hunan, and Guangdong, as well as self-service tourists from remote markets, have become mainstream. Country houses, specialty restaurants, and farmhouses have become popular. The first choice for relaxation, especially the business around the city is booming. According to the report of the Tourism Development Committee of Xinjiang Uygur Autonomous Region, many foreign tourists choose to travel to Xinjiang after self-driving tour or self-guided tour to experience the beautiful scenery and colorful customs of Xinjiang in addition to the traditional “Golden Autumn Kanas†and “Pear Xiang Korlaâ€. Outside the route, the “Desert Heroes†鄯 æ²™æ¼ desert day trip and the “Meeting with you – crossing the Taklimakan†nine-day tour route have attracted a large number of tourists, desert self-driving has become an emerging theme of holiday tourism.
3. Destination selection is increasingly personalized, and the theme tour products are popular.
At the same time, the theme tourism activities that focus on comprehensive consumption, experience economy leisure vacation products, rural tourism products and the characteristics of the National Day Mid-Autumn Festival are popular among tourists.
The rural tourism in Liaoning Province attracts many tourists with a beautiful environment, fresh air and far away from the hustle and bustle of the city. The agricultural and rural tourism in Shenyang, such as the golden pastoral and farmhouse experience, has become an important choice for the majority of tourists. The Dangdang Rural Tourism Zone, Kangxi Village and Zengjiazhai Bailuzhou Nature Reserve in Tieling City attract a large number of tourists. Backpacking, lakeside riding, mountaineering, and fishing are the best reflections of relaxation and leisure. . Hunan's rural tourism products are abundant, which strongly promotes the holiday economy. The ancient villages, beautiful environment and leisurely atmosphere attract a large number of tourists to the countryside. Changsha County Huirun Bancang, Yongding District Shijingping and Changsha Tongguan Kiln have launched a wealth of tourism products through the development of cultural and creative activities, attracting a large number of tourists. Jiangyong County Gou Lan Yaozhai launched a one-day food and accommodation package, a one-day snack package and other products, attracting a large number of tourists, the first three days before the holiday, a total of 56,500 tourists were received, an increase of 55.6% over the same period of last year, and the tourism income was 28,979,100 yuan. It increased by 47.7% year-on-year. The tourism environment in Guizhou Province has been continuously optimized, and the experience-style traditional folk art has become a new favorite for tourists from all over the country. The tourist spots around the scenic spots are extremely hot. Experiences such as traditional farming, handicraft workshops, manor picking, and country eating are most popular. The agricultural and sideline products and minority costumes of various scenic spots in the province are deeply loved by tourists, and the farmhouse music and local specialty food business are hot.
4. Outbound tourism grows steadily, the world celebrates Chinese festivals
In terms of outbound tourism, the number of tourists leaving the country has maintained steady growth, and backpacking and self-help tours are ahead of the team. Chinese festivals are welcome to host a variety of festivals and consumer discounts around the world.
The outbound tour team system showed that as of October 4, the cumulative number of outbound team visitors was 372,600. Ctrip.com's statistics show that the number of outbound tourists during the holiday season is expected to exceed 6 million, and outbound self-help tours have become mainstream. The activities of the Mid-Autumn Festival on the National Day of China were colorful: the Croatian seaside city Pula held a Chinese red event in an ancient Roman arena. The city government extinguished the nearby municipal lighting facilities that night, and the inside and outside of the arena were completely illuminated by Chinese red lights. Bright, the Chinese and Croatian bilingual "Chinese-German friendly" message is reflected on the outer wall. Qatar held a Chinese folk music concert, "Jasmine", "Two Springs Reflecting the Moon", "Horse Horse Pentium" and many other classics won the audience's warm applause and bursts of applause. Multi-site tourist shops carry out promotional activities for Chinese tourists, and even slogans such as “Greeting Chinese National Day and Mid-Autumn Festival†to attract Chinese tourists.
The concept of global tourism has taken root and the supply of multiple guarantees is sufficient.
Under the guidance of the global tourism concept, all localities raised awareness, comprehensively mobilized, and extensively organized, actively doing holiday duty and safety guards, holiday tourism product supply, holiday tourism public services, holiday tourism market supervision and other related work, holiday tourism management from the original There are isolated points and articles to move towards the whole society, multi-field and comprehensive direction.
1. Global linkage to create a holiday tourism management platform
Tourism “1+3+N†management system innovations have emerged, and tourism police, tourism courts, tourism industry and commerce have played an important role in the management of holiday tourism.
The Beijing Municipal Public Security Bureau set up a medicinal pharmacy brigade to combat illegal activities in the environment, food, medicine, tourism and other areas that are closely related to holiday consumption, and played a positive and important role in purifying the market environment and serving the tourists. Shandong Tourism Development Committee planned and coordinated in advance, established a 24-hour duty mechanism, coordinated efforts with relevant departments, established a joint supervision and law enforcement team, and placed tourism market supervision in a more important position. During the holiday period, local government leaders Lead the responsible comrades of relevant departments to conduct inspections on scenic spots to ensure that the tourism order is orderly. Yunnan Province has set up a special tourist police team within the province. Kunming, Dali, Lijiang, Xishuangbanna and Diqing have established tourism police detachments. Tengchong and Ruili and other 14 counties and municipal public security bureaus have set up 14 tourist policemen. The brigade now has 148 full-time tourist police officers and more than 400 full-time tourism auxiliary police forces.
2. Global planning to enrich the holiday tourism product system
The tourist destination towns, tourism and leisure cities and other destinations created by the concept of global tourism and the new tourism styles cultivated by means of “tourism+†satisfy the demand for quality tourism of tourists. The holiday tourism products are rich in content and full of content. Providing more choices for the majority of tourists, effectively alleviating the pressure of reception in popular scenic spots and realizing the diversion of tourists.
The Shanxi Tourism Development Committee promotes the diversified development of “Tourism+â€. Various localities have launched a series of combined products. The measures are constantly and frequently highlighted, especially the “sports tourismâ€. Many national sports events are held in various places, and leisure. The combination of sightseeing and tourism combines with the heavy cultural experience and the characteristic folk performances for the interactive participation of tourists. The activities are diverse and colorful. Anhui Tourism Development Committee promotes the development of tourism throughout the country. Xiaogang Village of Fengyang County has created special products such as red tourism, country house tourism, historical folk culture tourism, and launched a series of theme tourism routes, which are popular among the public. Fujian Tourism Development Committee has used the continuous effect of the BRICS meeting to recommend to the public a number of tourism boutique travel routes suitable for different consumer groups, and to recommend new-style leisure travel such as global tourism, “tourism+â€, sightseeing factories and camping parks. Tourism products, recommend non-popular tourism products and destinations, enhance the 12 BRIC travel routes launched during the BRICS meeting, and integrate the “Golden Brick+†theme tour.
3. Global service, perfect holiday travel security system
Tourism public services have been developed from scenic spots to towns. The construction of public service facilities has been further strengthened. The toilet revolution has been further deepened. Tourist trails and bicycle lanes are free for tourists to travel through. Tourist sightseeing buses have become a beautiful landscape during the holidays.
In order to further enhance the tourist experience, the Jiangxi Tourism Development Committee will increase investment in public facilities, comprehensively improve the infrastructure construction and services of tourist attractions, and promote key projects for tourism public services such as the toilet revolution, slow-moving systems, and sightseeing buses to provide tourists with Traveling throughout the region and throughout the space during the holidays. The Qinghai Provincial Tourism Development Committee deepens the concept of global tourism development, increases investment in tourism public infrastructure construction, and provides tourists with all-region and all-space tourism convenience during the holiday period. Qingcheng Mountain, Sichuan Province - Dujiangyan Scenic Area actively responded to the call of the National Tourism Administration on the "tourist toilet revolution", rationally arranged tourist toilets, ensured that tourists were convenient and quick to use toilets, and promoted the construction of the third bathroom project, with adults in the third bathroom. Urinals, toilets, sinks, baby safety seats, baby care stations and other facilities for children. Greatly improve the sanitary level of the toilets in the scenic spot, pay attention to the comfort of the toilet and the coordination with the external environment, so that the attractions and toilets can be integrated. The parking lot of the open municipal center in Tai'an City, Shandong Province, has placed more than 60 mobile public toilets to solve the problem of tourists parking in the toilet during the holiday.
4. Global supervision and purification of the holiday tourism market environment
All localities attacked hard and severely cracked down on the unhealthy holiday market such as “unreasonable low-price tourâ€, “black shop black tour guideâ€, “deception of touristsâ€, and improved the tourism complaint mechanism. The first time to deal with tourists’ complaints and protect the legitimate rights and interests of tourists. .
The Beijing Tourism Development Committee and related departments increased the National Day Mid-Autumn Festival holiday law enforcement inspection. In the three days before the holiday, 2,826 law enforcement officers were dispatched, 180 law enforcement vehicles were inspected, 41 tourist vehicles were inspected, 47 tour guides were inspected, and tourist enterprises and scenic spots were inspected. There were 337 scenic spots, 16 unlicensed business activities were cleared, and 300 illegal “one-day tour†publicity materials were confiscated during the inspection, effectively purifying the holiday tourism market environment. The Tibet Autonomous Region Tourism Development Committee and various functional departments conduct market inspections of tourist attractions and star-rated hotels in the region, focusing on the Jokhang Temple, Yanghu Lake, Nam Co, Grand Canyon, Tashilhunpo Monastery, etc. In the concentrated areas of tourists, “forced consumption, false advertisements, tour guide drivers, low-cost tourism†and other illegal and illegal business activities were investigated to ensure the stable operation of the holiday tourism market. As of October 4, more than 860 inspection personnel were dispatched. Check 367 companies, vehicles and personnel.
On October 2, 2017, many tourists visited the Hukou Waterfall of the Yellow River in Jixian County, Shanxi Province. On the second day of the National Day holiday, the Yellow River Hukou Waterfall at the junction of Jixian County in Shanxi and Yichuan County in Shaanxi ushered in the peak of passenger flow. In order to ensure the safe and orderly visit of tourists, the Hukou Scenic Area has started the tourist peak reception plan in advance, increased the traffic operation vehicles and security inspection forces, and established a convenient passenger service point to ensure the order security and order.
Propaganda has a strong temperature guide, and the holiday travel market is maturing
The National Tourism Administration and the localities fully recognize the difficulty of the size, supply and management of the holiday tourism market. Before the holiday, we will use the news propaganda and information tips as the starting point, intervene in advance, in-depth report, strengthen guidance and guidance, and promote the scale and quality of the tourism market. The positive consumption concepts such as peak travel, safe travel, civilized tourism, and honest management are deeply rooted in the hearts of the people.
1. Tourism consumption is more rational
In order to avoid a swarm of travel, the tourism department actively adopts guidance, diversion and current limiting measures for peak passenger flow, reminding tourists to choose non-popular, emerging tourism products and destinations to enhance the tourism experience.
The National Tourism Administration released the "2017 National Day Mid-Autumn Festival Holiday Travel Guide" to suggest people to travel rationally, try to avoid disputes, travel by peaks, and avoid cold to avoid the heat to improve the quality of tourism. The Hunan Tourism Development Committee found that the four scenic spots in Xiangxi Aizhai, Fenghuang Ancient City, Lushan and Nanyue exceeded the maximum daily carrying capacity at 13 noon on October 3, and immediately called the relevant city and state tourism departments to strictly follow the emergency plan for diversion and current limiting. Work, the tourist flow of the four scenic spots was immediately effectively controlled and in good order. The Chongqing Tourism Bureau released the latest travel tips in real time, and coordinated the major media in the city to release the Wushan Shennongfeng Scenic Spot due to the temporary closure of the Tianyu Road slippage, the Ciqikou visitors will be limited to the peak during the National Day, and the Wansheng Ordovician Glass Covered Bridge Visitors are close to the maximum carrying capacity and other tips to guide visitors to carefully arrange the itinerary.
2. Safer on the way to travel
The National Tourism Administration and localities attach great importance to tourism safety, and jointly carry out safety inspections with relevant departments, and actively provide tourists with a wide range of services such as consultation and guidance, complaint handling and emergency rescue, accompanying holiday trips to ensure the safety of travel.
The Jilin Provincial Tourism Development Committee actively organized tourism safety inspections. Focus on inspection of travel agencies, scenic spots, restaurants, etc., the supervision inspection team inspected more than 60 enterprises, organized rectification of related hidden dangers. The Tourism Development Committee of Ningxia Hui Autonomous Region attaches great importance to tourism safety, and all localities carry out related work as required. The Shahu Scenic Area set up a leading group for holiday safety production work, and coordinated the public security department to station police forces to fully safeguard the safety of the scenic spots and surrounding areas. At the entrance to the scenic spot, the Western Studios will add security devices such as security gates and security inspection devices to conduct safety inspections for each visitor and set up medical emergency stations to provide protection for tourists who need medical assistance. The Shuidonggou Scenic Area actively carried out safety drills to improve emergency rescue capabilities and prevent emergencies. The Mingcui Lake Scenic Area strictly implements the holiday duty system, and assigns special personnel to key points to provide safety tips for tourists. On-duty personnel in the Huangsha Gudu Scenic Area conducted uninterrupted patrol inspections on key areas and conducted on-site investigations of safety hazards.
3. Tourism management is more honest
The competent departments of tourism industry and tourism operators have recognized that honesty is the lifeblood of tourism booming in the region, and has formulated relevant measures to increase publicity and carry out tourism integrity management.
Wuyuan County of Jiangxi Province established the first tourism credit retreat center in the province, which is responsible for receiving the travel agency's record review, team review, and entering the store verification work. If visitors encounter unreasonable consumption charges, they can get a refund through the refund center within 10 days. The Tourism Bureau of Taizhou City, Jiangsu Province actively carried out the system of no refund of tourism goods, and set up a 10 million special advance payment guarantee fund. After the tourist goods have no reason to return to the store to purchase local products such as souvenirs, they can apply for no reason to return. The Sanya Tourism Association of Hainan Province has designed a set of operational specifications for “integrity management businessâ€, including establishing system certification standards, issuing international brand identification, strictly controlling business applications, producing and distributing standardized label stickers and promotional materials, and conducting normalization. The merchants have unannounced visits, etc., and meet the requirements and hang the signs of “Sanya Tourism Integrity Merchants†through the unannounced visits for consumers to choose with confidence.
4. Traveling is more civilized
Civilized tourism has become the focus of the public. Localities have stepped up publicity, demonstration and guidance to guide tourists to realize and practice civilized tourism during the tour, and to build and share the most beautiful scenery.
Henan Tourism Bureau actively creates a civilized and honest market environment, and fully utilizes new technologies, new methods, and new methods to combine traditional media such as television, newspapers and periodicals with new media such as websites, Weibo, WeChat, and microfilms. The publicity campaign created a good atmosphere. In the main scenic spots and tourist concentration areas, the "civilized tourism through train" will be opened, civilized tourism public service advertisements will be broadcasted, and publicity materials will be distributed to strengthen publicity and education and strengthen the awareness of tourists' civilization. The Jiangsu Provincial Tourism Bureau actively guides the promotion of civilized tourism. During the holiday season, the Fengcheng River Scenic Area ushered in a large number of tourists. The tourists threw the garbage in their hands into the trash can on the side of the aisle while enjoying the food. In their view, the scenic spot is beautiful, the food is delicious, and it is kept clean and tidy. It should start from "I". During the National Day holiday, although it rained every day, it brought certain difficulties to management. However, tourists were very cooperative, and the phenomenon of littering and climbing trees and trees was almost extinct.
Source: China News Network
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