80 , 90 after the rise of the main consumer groups, the homogenization of the industry, the door and window accessories enterprises to take the high-end route to become the future development direction and mainstream, the environmental protection supervision storm wave after wave, the domestic door and window hardware, The door, window and door fittings industry market will face a cruel shuffle. Under the background of consumption upgrading, transformation and upgrading, the living environment of traditional door and window accessories enterprises is becoming more and more severe. Only by adapting to the rhythm of new markets can we better fight the future market.
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Shuffle
Counterfeit products will gradually be eliminated
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Some people say that the door and window accessories market can be divided into three ends: one end is called high-end doors and windows, one end is a miscellaneous brand door and window , and one end is an economic belt that pursues cost performance. However, from the current consumption trend, the price-performance appeal is slowly retreating from the original position, so the future door and window enterprises will seize the positioning of high-end door and window fashion leaders. Industry observers also believe that in the next two years, most counterfeit and shoddy door and window products will be eliminated online with the rise of vertical e-commerce, which is an inevitable trend. The follow-up profits of these brands simply cannot support normal operations, and it is impossible to raise prices substantially for channels. Therefore, no brand value and profits can only be eliminated.
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The industry is in a high-end upgrade situation
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Due to the low threshold of the industry in the past few years, the fake and inferior products of various villages have emerged since 2009 , which has made the door and window fittings market in recent years have been smoldering, and brand manufacturers, dealers and consumers are suffering. At present, in the door and window accessories market, the high-end door and window camp is taking shape, and the real high-end is accumulated with all the fine details. The design of the store is also the details of the matching of high-end products. Driven by the upgrade of market consumption, the door and window industry has shown further high-end upgrades, which has led to a rapid increase in both the door and window accessories market in terms of profitability and volume growth.
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With the upgrading of the domestic consumer market, the door and window accessories market is also accelerating to go to the brand. Under this situation, the survival opportunities of low-end brands are further compressed. At the same time, the development space of formal brands is expected to further expand. Industry insiders predict that the overall market opportunity this year is a regular brand, and the brand-name manufacturers will usher in a wave of closures. The stronger the stronger and the weaker the Matthew effect is further highlighted.
GUANGZHOU BAMALOSA PLASTIC PRODUCTS LTD. , https://www.bamalosa.com