SOFU Shu Gongfang 2018 "In tuyere" theme spring and summer new product conference

On September 22, Shu Gongfang's “In the Wind” 2018 spring and summer new product conference was successfully held. Partners from all over the country and the leaders of the Shugongfang company and the related designers have joined together in the Zhejiang Jiangyan Yaojiang New Century Grand Hotel.

Shu Gongfang Deputy General Exhibition Mr. Xin

In the opening remarks of the Deputy General Exhibition Mr. Xin, on the social status quo of “consumer upgrade” and “new retail”, for example, each platform has different understanding of the concept of “new tuyote”...

Under the further optimization of the specialized brand infrastructure, Shugongfang has achieved initial results. The new series of products have been selected by the Tmall into the Double 11 conference room before it is officially launched. New products for autumn and winter were selected by Tmall and Jingdong respectively into Ali headquarters and Jingdong headquarters's premium brand display area......

Mr. Chen solemnly put forward the new positioning of Shugongfang 2018 dual brand in the lecture: Shu Gongfang 3.0 era, focus on creating leading brands in the field of high-end health underwear; Carde Le crocodiles 2.0 era, focus on creating fashion design brand in the public underwear field.

In the meeting, Mr. Chen elaborated on the current status of Shugongfang from three aspects: “brand power, commodity power, and visual expression”. It is on behalf of all members of the commodity center and promises to go ahead and follow the outlets to win the future together with your distributors.

Development Designer Shi Hailong

Wang Yunlong, Head of Product Incubation Project

Development Designer Zhang Jialu

Development designer Tong Zhonghua

Development Designer Liu Xingming

Faced with the new consumption situation in the 3.0 era, Shu Gongfang's development designers took hold of the middle class and the post-90s consumer psychology, and added “go to no use” and “free to use” as the design concept according to different series of different customer groups. At the conference, each designer shared their product design direction and product framework in future market planning.

In the promotion of product strength: Shu Workshop is aiming at the upgrade of demand, the whole series of antibacterial products adopts the newly developed third-generation safe antibacterial ClearMAX technology; moreover, the plant dyeing series related to healthy dyeing; the high-tech series thin warm products, etc. Wait.

For the improvement of visual performance, Shu Workshop uses the idea of ​​Internet drainage and conversion in the packaging system. Selecting bright yellow and Shu Gongfang Blue as identification colors, it will be a hit in the dazzling array of shopping malls, and it will instantly attract consumers. The attention ....

2018 product color

In the product planning of 2018, Shu Gongfang focused on “light interest” to develop and design a product that allows consumers to feel relaxed in both senses and vision. The main color tone will also change subversively. The aesthetic tones of young people.

Shu Gongfang, General Manager, Ms. Zhou Xuewen

In her speech, Ms. Zhou Xuewen, general manager, analyzed the malpractices of the old-fashioned retail model of “knock-out marketing”, “unable to provide social experience” and “the scarcity of high-value commodities” in the textile industry. Shufangfang has already found a slogan in the social status of new retail, adapting to the changes from “finding shopping” to “discovery shopping” by consumers, changing the business model of traditional income, and moving from “category management” to “life”. Scenario management upgrade...

Shu Gongfang's “According to the Wind Action” has now been implemented. In the new retail outlet, Shugongfang has increased its brand power and the output of its merchandise. In the output of all categories of products, the product width has been increased. Incubation of new series of products (new towels, slippers, bedding, etc.), as well as the start of the operating mode of future store projects.

During the meeting, Zhou proposed a new model for S2b2c, empowering b-side resellers through the S-side platform, and both serving the c-side retailer or consumer to achieve resource integration, benefit symbiosis, and ultimately achieve “sell well”. The purpose of goods and good goods.

Strategic Partner and Mr. Gu Xiaoguang, Chairman of Shugongfang

Shu Gongfang and the dealers were disengaged from the game of buying and selling. They turned to the symbiosis of partnership interests, adopted a targeted IPO model, introduced premium distributor partners, and reached a strategic partnership.

At the end of the meeting, Shu Xiaofang, Chairman of the Board, Gu Xiaoguang mentioned in the summary that in the next six months, Shu Workshop will continue to focus on the improvement of brand tone, the core upgrade of product competitiveness, and the height of brand visual expression. Promote and promise that next spring and summer orders will let everyone see the new height of Shu Workshop!