The evening of September 27, Dongxu Group's listed companies 002,486 Jialin Jie, consultation shares (002486.SZ) announced its Board of Directors approved the "Shanghai Jialin Jie Textile Co., Ltd. major asset purchase report" (hereinafter referred to as The "Restructuring Report" agreed to acquire 50.47% of the equity of Beijing Deqingyuan Agricultural Science and Technology Co., Ltd. (hereinafter referred to as "Deqingyuan") for a total of 1.235 billion yuan by means of cash payment and capital increase. At the same time, Jia Linjie issued a notice to review the shareholders' meeting of this restructuring.
Market participants pointed out that this means that Jia Linjie's acquisition of Deqingyuan is nearing completion. This time, entering the eco-health industry not only enriched the original business model of Jialinjie, but also improved the asset quality, which is more conducive to improving the operating performance of listed companies and enhancing the sustainable profitability of listed companies.
Create a new profit growth point for sustained, stable, multi-reward shareholders
According to the data, Jialinjie's main business is the research and development, design, production and sales of high-end outdoor sports functional fabrics. In order to resist the risks of rising raw materials and labor costs and increasing market competition, the company needs to seek other industry development opportunities and create new profit growth points.
Deqingyuan is the world's leading modern ecological agricultural enterprise and the national key leading enterprise of agricultural industrialization. It has built a complete industrial chain of the laying hen culture industry and created a sustainable ecological agriculture model. At the same time, it has established an internationally advanced circular economy standard and was awarded the Global Environmental Demonstration Project by the UN Environment Agency.
"After the completion of this major asset restructuring, the listed company's business will enter the modern agricultural industry. On the basis of continuing to consolidate the leading position of the original textile business, the company will deepen the existing products, technology and brand foundation of Deqingyuan and accelerate the promotion of eggs. Chicken large-scale breeding and branded consumer business." Jia Linjie chairman Zheng Xiao will introduce.
The above market participants believe that this merger will help improve the comprehensive competitiveness of listed companies, and provide a stable and stable return on investment and more diversified benefits for the majority of small and medium shareholders of listed companies.
High-quality assets and brand premiums enhance the market competitiveness of listed companies
According to authoritative data, the size of China's egg market is the highest in the world. The Chinese eat about 400 billion eggs a year, and the average consumption per person per day is 0.9, which is twice the world's per capita consumption. 150 billion.
As a famous brand in the Chinese egg industry, Deqingyuan has a strong brand advantage and a good market share. According to financial data, in 2015, 2016 and January to June 2017, Deqingyuan's operating income was 547 million yuan, 587 million yuan and 353 million yuan respectively, showing a year-on-year growth trend and a high revenue scale. .
As the exclusive licensed egg supplier of the Beijing Olympic Games, Deqingyuan won the “Global Crystal Egg Award†in the world's egg industry twice in 2008 and 2013. It is the only egg company in the world that has won the award twice, and has become synonymous with high-quality eggs in China. Its main customers include Carrefour, Wal-Mart, KFC, Weiduomei and other large domestic and foreign supermarkets and pastry processing enterprises.
And its original golden chicken industry precision poverty alleviation model is regarded as an important engine for the company to enhance market profitability in the future. The “Golden Rooster Project†was funded by local governments and financial institutions to build a chicken house and breeding equipment. Deqingyuan invested about RMB 0.6 billion to set up an operating company. After the project was completed, it was leased by Deqingyuan.
Under this model, on the one hand, Deqingyuan's model of poverty alleviation in the development of the industry actively implements the national strategy of precision poverty alleviation. On the other hand, the establishment of a light asset operation model has greatly enhanced the company's competitive advantage. With 16 poverty-stricken counties including Weixian County reaching production at the end of 2018, it will bring 22.22 million/day of egg production to the company and enhance its sustainable profitability.
Therefore, Zheng Xiaojiang pointed out that Jialin Jie will include Deqingyuan as a subsidiary. The emphasis is on its high-quality assets, models and brands, as well as its industrial chain, which is conducive to building growth advantages and economies of scale. A quality listed company.
According to the "Restructuring Report", in 2017-2020, Deqingyuan will realize a cumulative commitment of net profit of RMB 650 million.
Cut into the trillion-scale market to create an eco-health industry value chain
In addition to premium assets and brand premiums, another major achievement of Jialinjie's acquisition of Deqingyuan is ecological health as a huge market prospect for the sunrise industry.
The 21st century is a century in which humans pursue health. The focus of attention has been on developing the economy to caring about their own health. The health industry, which is closely related to dietary health and quality of life, will inevitably have a broad market space in the future, and its scale can reach trillions.
“Jialin Jie will use eggs as the entrance, realize the development of a series of products through investment construction and mergers and acquisitions, and consolidate its own brand advantages, establish its own channel system, continue to expand the industrial boundary, and enlarge the industrial cake. Therefore, It is not possible to rule out the future acquisition of eco-health assets, and to build Jialinjie into a supplier, operator and service provider of a series of eco-health products.†Zheng Xiao will reveal.
Paul Luhman in "3G Capital" said that if you only manage the funds themselves, you can't achieve extraordinary and sustainable business, but building a quality enterprise can bring amazing benefits.
This is exactly what Jia Linjie is doing. Zheng Xiaojiang said that the company will comprehensively build the industrial chain and supply chain of the eco-health industry, and build a deep industrial chain and value chain that benefits the country and the people through value investment and value reshaping.
“The eco-health industry is a value industry, an industry with values, and an industry full of value creation. Therefore, we will focus on value mining, value shaping and value experience, through sound investment or mergers and acquisitions of value assets. Continue to enrich the content of eco-type companies, continuously improve the quality of platform-based enterprises, and build a high-quality value company." Zheng Xiaojiang said.
Therefore, analysts believe that the ecological chain built by Jialinjie with values ​​will enable the company to have more room for development in the eco-health industry, and also make the company's future performance full of imagination.
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