Cashmere, from India to Europe, to the entire world, Europeans and Americans say it is "fiber diamonds", Asians say it is "soft gold" ... it has long been an international material, and even became "European and American materials." Cashmere is our national treasure! For many years, it has been “a foreigner†to make money and become famous. So many people...
Cashmere, from India to Europe, to the entire world, Europeans and Americans say it is "fiber diamonds", Asians say it is "soft gold" ... it has long been an international material, and even became "European and American materials."
Cashmere is our national treasure! For many years, it has been “Laowai†to make money and become famous. So many people think that the best cashmere is produced in England and Scotland. In fact, these two places do not produce one or two cashmere. In fact, as the world Three-quarters of the top-quality cashmere comes from China, from Ordos Prairie!
Wang Linxiang was determined to use cashmere, the world's top material, for his own use and for Erdos. He believed that his purpose would be fulfilled.
In the northwestern part of China, "Dongsheng" (Ordos City) is in the "Yi" shape of the Yellow River, commonly known as "the three sides of the Yellow River, a city." "Dongsheng" is connected to the Great Wall in the south, and borders with the city of Yulin in Shaanxi Province, east and Shanxi Province. It faces the Ningxia region in the west, and faces Hohhot and Baotou City in the north. It forms the “Golden Triangle†which is now called by the Inner Mongolian people. “Dongsheng†is about 400 kilometers from east to west and about 340 kilometers from north to south. The speckled desert spot makes this land seem extremely desolate. Before the reform and opening up, it was often heard that "There is a city called 'Dongsheng' in the desert. Coal mining is very poor."
Today, 30 years after the reform and opening up, the 10th anniversary of the Western Development, the world did not think of dreaming, "Dongsheng" per capita GDP will reach 10,000 US dollars, close to Hong Kong, China, is one of the richest areas in mainland China Even the world would not have thought: On September 28, 2001, the "Crimson Kingdom of Erdos" created by Wang Linxiang had already made the people at home and abroad familiar, and when the Ikezhao League withdraw its power to formally establish the city, "Ordos" replaced "East". Win."
Actually, the seemingly desolate and barren land in Erdos contains a huge treasure that was later called “Yang (Cashmere) Eyebrow (Coal) Spit (Rare Earth) Gas (Natural Gas)â€. At that time, the resources were not worth the money, only the common name “ "The cashmere" of soft gold made Wang Linxiang, only 32 years old, find the key to the world - Erdos cashmere warms the world! Now Ordos has become a business card in the west, a business card in China, and a business card in the world. Ordos is now a paradise for ecological harmony in the world.
December 31, 2009, Sofitel Beijing, Ordos 2010 spring and summer fashion news conference scene, the reporter through the 29-year-old Ordos Garments Co., Ltd. Zhang Huiling, general manager introduced, fortunate to get acquainted with the Ordos Group head Wang Linxiang .
In the morning, following his participation in the forum at the Diaoyutai State Guesthouse, he talked about "insufficient domestic demand." In the afternoon, he talked with reporters from several well-known domestic financial magazines and spoke of his "kingdom" and his "dream."
Reporter: In the early 1980s, the Ordos Group cooperated with foreign capital. At that time, only a few coastal cities such as the Shenzhen Special Economic Zone were able to do so. How could you have such a sense of advancement?
Wang Linxiang: The Third Plenary Session of the Eleventh Central Committee just opened, that is, in May 1979, we signed a cooperation agreement with foreign investors.
This consciousness was accidental and inevitable. It was accidental that I was a Hong Kong friend who was forward-looking. He had contact with us in 1978, and he introduced me to Japan to cooperate with me.
The inevitable aspect is that at the time, Dongsheng, although it was an area of ​​“old and young side poorâ€, produced the best quality and the largest number of cashmere in the world. At the time, cashmere production technology was not as freely interchangeable as other textile technologies. Therefore, In terms of technology, we have a large gap with foreign countries and can only engage in the export of raw materials. In this case, we strongly hope to introduce advanced processing technology and management technology from abroad.
Decisions were made, and various government departments were very supportive. It took only one year from groundbreaking to production.
After solving the equipment and technical problems, I was still not satisfied. 95% of the cashmere produced was for export. Although we can live a good life, how can the products be accepted by the Chinese? At that time in China, the people did not even know that cashmere was A good thing, I don't even know what cashmere is.
In 1980 in China, the status of cashmere sweaters was very poor. The monthly salary of a worker was only 38 yuan, and a cashmere sweater was 50 yuan. You said who would spend this money to buy something that you didn't even know? ?
At that time, not only did the people have not heard of the fact that they were cashmere sweaters, even the shopping malls that operated the commodities did not know what "cashmere sweaters" actually were.
I was the director of the Yimeng Cashmere Sweater Factory at the age of 32. I used to run cashmere sweaters throughout the country to sell and hit many nails!
Looking back on the past, it should be said that I recognized the importance of domestic sales very early. Foreigners value the market in China. Why should we give up? Kung fu pays off. In the early 1990s, the Chinese settled their food and clothing problem. After the Ordos cashmere sweater had a domestic consumer group.
Later, our slogan "Ordos cashmere sweater, warm the world" was broadcast repeatedly on CCTV, making the Ordos brand almost household name. Slowly, Ordos established its own marketing outlets and monopoly in more than 50 major cities in China. Shop. Consumers gradually realize that cashmere sweater is a good thing, stronger than the sweater, the domestic market gradually opened.
Reporter: Ordos Group takes a “diversified model†and involves coal, electricity, and gas industries. As a result, the world’s worries about Erdos are raised. Will “Ordos warm the world†be left to history?
Wang Linxiang: Some people questioned my idea of ​​diversified development because they didn't understand Ordos. They only knew that we were making clothes. Our diversified development was based on the advantages of regional resources. At the time, choosing cashmere industry was so Now that we have chosen heavy industry, we will not abandon the cashmere industry. This is the foundation of the Ordos Group.
In the strategic plan of the Ordos Group, the textile sector is still the largest sector. However, in terms of cashmere, it is impossible to develop indefinitely due to resource constraints. Some people questioned our “dangerous development of heavy industriesâ€, but I think that China has the market demand for heavy industry. If we do not choose heavy industry, then who will satisfy the market! Give foreign capital?!
In 2003, Ordos Group was involved in heavy industry, and made a circular economy industrial chain that runs through coal, power plants, ferroalloys, and natural gas in the chessboard well of Ordos. This step of diversified development is a last resort. At that time, the domestic textile industry was fiercely competitive and the workers’ wages were high. With the increase, export tax rebates declined, and the RMB appreciated at least 5% each year, which meant that 5% of the profits were eaten. Cashmere profits and taxes have been hovering around 500 million yuan.
A leader of the Ordos National People's Congress said: Ordos's chessboard ferro-alloy factory is easy to make money, and the stone is still in the process of making money. One ton earns more than one thousand pieces, and one cashmere sweater is used for hundreds of processes, one for only a few tens of yuan. We know that cashmere cannot be developed infinitely in quantity. On this basis, only the concept of "cashmere" is expanded to become "big clothing". Besides cashmere products, we also have leather and woolen sweaters, and we also produce them. Summer dress, to create a multi-material world brand big costume concept.
In the heavy industry, we have been engaged in six years, its development speed and economic benefits, in a very short period of time, has exceeded the old industry.
Reporter: The collapse of the Lehman Group marked the arrival of the global financial crisis. The Ordos Group in the Chinese mainland was suspended for three months due to its impact. Can you explain that there will be no layoffs, no pay reductions, and no rest at home? Month, wages as "abnormal decision-making?
Wang Linxiang: There are indeed such things! There is a fundamental difference between the management of our Eastern and Western companies. Panasonic struggled with layoffs and pay cuts when it was bumpy, but in the end it did not lay off staff. Our management must follow the cultural roots of the old ancestors, the "Russian Buddhism and Taoism," and enterprises. Management must be humane - the key moment will be much more effective than the so-called modern enterprise management system in the West.
Reporter: I remember you said that the crisis is a turning point. One of the benefits of the financial crisis is that loans are easy, but is this investment a risky move?
Wang Linxiang: I just do it this way. It's a matter of heart. There is an old Chinese saying that "Arty people are bold."
Why? I have the core competitiveness, I have the lowest cost, the best quality, the most reliable supplier, the set will not change. Our sales service delivered to the door. We have a basic estimate of risk before we can Boldly, if we blindly invest, it is very likely that the cost will be very high. When people stop, we will have to stop. More than 100 billion will still go in. Finally, the wealth is not created, but the original wealth is lost. Bank losses , loss of reputation, how to develop in the future?
I will never put my money in my hands and wait to resist the risk. I will definitely not. I will not only spend my money, but also spend my time ahead of time. I must spend more money and pay back the money. I set my development thinking. Afterwards, there is no money to find ways to go up, I think the risk should be controlled in the production and operation. An enterprise, if its own anti-risk ability is very high, why should we leave so many funds idle? In fact, this is the most basic principle of the business world. .
Reporter: You have been in charge of the Ordos Group for nearly 30 years. You planned to retreat behind the scenes like Liu Chuanzhi at the age of 57. In the past, Liu Chuanzhi has gone out again. You are 58 years old. How can you still fight on the road?
Wang Linxiang: Now that the management of the group is increasing the proportion of young people, the old team should have almost rested this time.
At this moment, Wang Linxiang put his body on the back of the sofa. It looked like it was easy, but there was no loss.
Reporter: What do you think about the restructuring of the Ordos Group?
Wang Linxiang: Enterprise restructuring is a sensitive topic. It should be said that I am more fortunate than Liu Chuanzhi. In 2001, we completed the enterprise restructuring of Ordos Group.
We started restructuring in 1997. In 2001, state-owned capital was completely withdrawn. The process of restructuring was not enough for several hours. The government only invested RMB 222 million in that year. Since then, it hasn’t voted for more than 20 years, but it has collected more than 20 The tax of billions has solved the employment of 24,000 people. In the end, we sold the shares held by us and earned 500 million more. This is a good deal for the government to do!
At this time, Wang Linxiang's face can be seen to be satisfied and confident! May Erdos always warm the world. May Wang Linxiang and his Ordos kingdom have constant dreams and good luck.
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