Jiangnan commoner's designer brand: Pomme de terre bag horse children's clothing

Jiangnan Buyi Group is the most influential designer brand company in China. Its main business covers brand apparel creative design, process technology research and development and production and sales, and has a strong designer team, professional management team, advanced operating mechanism and Global sales network. In July 2016, Jiangnan Buyi Group launched a new young designer brand, Pomme de terre, from the primary school to the junior high school junior high school students. The brand is based on an 11-year-old boy named Pengma and designed to present a youthful, playful, and ghostly youngster image for teenagers who are "self-exploration period" and "semi-autonomous period." Its unique brand tone and crowd positioning make up for the current market gap of China's "young designer brand".

The Pomme de terre brand is based on a boyish image and also applies to cool Girls. The product size is 110cm to 170cm. Pomme de terre (Pomona's Baghho)'s latest season's products are based on grey tones and are complemented by sophisticated finishing processes. All products are delicate and delicate. Most of the materials used imported fabrics such as jersey, cotton and linen, and striped rags to provide a relaxed dressing experience for children of this age group, seeking deeper emotional touch with them.

Combining the characteristics of consumers in this age group, the brand designers will artistically present the memorable details in the daily life to fashionable and easy-to-wear clothes, and use comfortable design language to give every young person comfort and confidence. Pomme de terre (Pomona's Bagho) uses "Don't be serious" as a brand concept to convey a new way of communicating with parents using unstandardized visual presentations, bid farewell to past patterns and follow children's hearts. real world. At the same time, it also awakens young people to live a good life with innocent ghost horses. Every Pengma consumer is a “friend of Pengma” and a contemporary youth with free consciousness.

About Jiangnan Puyi Group

Up to now, the group has the designer brands "JNBY", "CROQUIS", "less", "jnby by JNBY", "Pomme de terre", home series "JNBY HOME" and furniture The brand “Public Commentaries”, in terms of their respective design styles, brand positioning and target customers, rely on clear and precise positioning differences, excellent complementarity and extension strategies for the company to continue to expand market coverage and generate a good brand synergy effect. Effectively enhance the influence of the Group's market. Through the multi-brand strategy and differentiated positioning, intensive cultivation of "scale designer brand", the products continue to diversify and respond to the increasingly fierce retail market, always maintaining a leading position, and building a Jiangnan clothing designer brand ecosystem. .