Transferred from WeChat public account Mr. L said (ID: lxianshengmiao)
A while ago, when the tea was popular in the country, once, after a shopping mall, I saw a newly opened hi tea, and the door was not unexpectedly lined with a tens of meters long.
Among the people waiting in line, there are men, women and children, and there are still many white-collar workers in formal attire and carrying briefcases. Some obviously hurry up, frequently look at the watch, look around, and pissed impatiently in place.
Curiosity, I observed the whole team and wanted to know how they spent their time.
Guess what I saw?
90% of people are playing the glory of the king.
Yes, these two hottest words in the moment are combined in such a way that they don't violate.
Although the "Don't judge" was my creed, it was still unstoppable to have such a question:
Why are these people so busy?
Why are they willing to spend a lot of time on these things?
From a psychological point of view, I can effortlessly enumerate a dozen or so "why will someone be willing to line up to buy hi tea" mechanism. But putting myself in the ground, I really let me queue for a few hours to buy a cup of milk tea, I still think that this is really incredible.
Similarly, as an old player (exposure age) who has experienced pure text MUD, I also fully understand all the mechanisms behind the game. However, spending a few hours a day on the game - it still makes me think: too luxurious.
Is there any time to read a book, isn't it better?
From September 27 to October 1, 1995, a conference was held in San Francisco, USA, bringing together more than 500 political and economic elites around the world, including Thatcher, George Bush, the chairman of the top companies, and so on.
What is the theme of the meeting? How to deal with globalization.
At the meeting, participants agreed that globalization will increase the gap between the rich and the poor, and that wealth will be concentrated in 20% of the world's people, while another 80% will be "marginalized."
So how do you resolve the conflict between 80% of the people and 20% of the elite? How to dispel the excess energy and dissatisfaction of these 80% of the population and divert their attention?
At that time, the American senior think tank Brzezinski believed that the only way was to put a "pacifier" on the 80% of the population. Let them settle in the entertainment information tailored for them, slowly losing their enthusiasm, desire and thinking.
He said: "The public will lose their ability to think and judge independently in the near future. In the end, they will expect the media to think for them and make judgments."
This is the famous "Tittytainment" strategy, which is composed of Titty (Pacing) and Entertainment (Entertainment), translated into Chinese as "nipple music" (a little trivial translation).
What is the strategy of "nipple music"?
First, it is the development of venting industries. Specifically, it includes the sex industry, the gambling industry, the development of violent film and television dramas, games, the concentration of endless wars, disputes, and so on, so that the public can vent their extra energy.
Second, it is the development of a satisfying industry. Including reports of boring trivia - entertainment news, star lace, short parents, the development of cheap brands, all kinds of small grace Xiaohui activities, as well as idol drama, variety and other popular entertainment industry, let the public indulge in pleasure and ease, thus losing the ambition And deep thinking skills.
In a nutshell, those who are marginalized need only give them a meal, a job, and let them have something to see, they will be immersed in "happiness" and will not challenge the existing ruling class.
Has this strategy been successful?
At present, it is quite successful.
Yes, I am talking about all idol dramas, stars, entertainment circles, hot searches, violent conflicts, emotional incitement, class opposition, and low-school games.
This information is filled with our daily vision. But among them, 99% of things have nothing to do with us, and there is not even a little value for us.
Weibo hot search, you can buy, you can rush, give enough money to the marketing team, what to think on what.
Baidu News, the vast majority of the title party, not a star has a new play, that is, who has an anecdote.
Not to mention the information platform like today's headlines, and the various pushes in the circle of friends.
Qi Qi said that when the first season came out, it was a bright show. After all, it was a variety of valuable and connotative variety, very rare.
But after reading a few episodes, you will slowly discover that speculation begins to give way to lyricism, and logic will never tell the story.
Looking at real-time voting, the most striking thing is that the audience does not care about logic, and does not care who is right, they only care who is more vocal. Usually the background music turns and begins to become a piano solo. The emotions are brewing and the number of votes begins to change.
Among the group of players, what I admire is Chen Ming.
Whether it is a perspective of thinking or a logical argument, in terms of performance alone, it is higher than other people's grades. Of course, it does not mean that other people are not high-level, and it is likely that the choice of route and strategy is different.
However, the program team is so bitter, and must give Chen Ming the label of "Chicken Soup King"; every time he stands up, Ma Weiwei will always say "Starting to call love again in the center of the world" - If I am Chen Ming, I think, I I will not like this feeling because it is a misinterpretation and insult.
But why is this happening? Because the audience can only understand this.
Recently, I know that I am discussing a topic: how to treat more and more big V, relying on blasting, storytelling, plagiarism, and getting thousands and tens of thousands of attention?
Someone said it very well: the same person, the explosion photo answered 1000 praises, wrote emotional stories 1000 praises, science professional knowledge, also got editorial recommendations and a bunch of big V likes the answer, less than 100 praise - if it is you, How would you choose?
McLuhan said a word: We created tools that in turn shaped us.
Here, the same is true: what kind of media have we chosen, and how the media shapes us.
Coincidentally, Daisuke Kenichi mentioned in the "Low-intelligence Society" that the new generation of Japan is gradually entering a "low-intelligence society." The books they read are becoming more and more childish, they don’t think about all kinds of rumors, they are easily manipulated by the media, they have passed and they have no fighting spirit...
He even mentioned one thing:
Through the "security struggle," the Japanese government realized that if the excessive student movement is left unchecked, it will lead the government to step down, so the government will begin to implement the "foolish policy." The representative measure of this is the implementation of the "deviation value education system".
Daqianyanyi explained this:
Due to the implementation of the bias value system, people's abilities are digitized, so Japanese students are often asked the question "What is your deviation?"
So they will not be crisis-conscious in this era. Because in their consciousness, no matter what happens in this society in the future, it will be solved by those who have "high deviation values". You don't need to waste your brain cells, just do what others say.
They are accustomed to making comparisons in the same class or in the same grade group, and then think that those with high deviations should, of course, go to the government department. Similarly, people who can work in the media are also considered to be people with high bias values.
Therefore, they believe that all decisions made by the government are correct, and all the words spoken by the media are credible.
The status quo of Japanese society is like this. Everyone regards the government and the media as a guide to their lives. They simply don't think and reflect.
Is this not another level of "nipple music"?
By blocking your hopes, letting you live in a framework that others have set for you, stop thinking, lose the ability to be independent, and rely more and more on the environment.
Privately, when I chat with a group of friends (well, everyone is familiar with Gao Taiye, Zeng Shaoxian, Sun circle...), everyone will say: We chose Hard mode.
Because people who are willing to think deeply and are willing to read our articles are originally niche.
What do people like to see? Emotions, opinions, positions, standing in the team - reading the article is to relax, it is best not to let me use the brain again.
After all, in our lives, there are so many things that are created by humans to attract our attention – idol dramas, blockbusters, variety shows, entertainment laces, online games, hot news, and so on.
Every day we stay focused, in fact, it is already a very difficult thing.
Take hot news. An APP push, behind is an operation team, teamwork, after a preliminary draft, preliminary review, review and other piles of links, with professional consumer behavior learning support, exhausted all kinds of copywriting techniques, what is the purpose? It is to attract your attention and click into it.
Similarly, an online game may be a team of hundreds of people, using cutting-edge technology, the most detailed data, through all aspects of sound, light, interaction, feedback, etc., in various psychology, behavioral economics, Under the guidance of the theory of cognitive neuroscience, it is carefully crafted - what is the purpose? To create a virtual space, kill your time.
A variety show, behind it may be a Taiwanese accurate to the second, five or six positions on the scene, multiple rehearsals, training, from scenes to lighting to music, to the character's clothing, tone, movement, all carefully modulated, the purpose is In order to let you immerse yourself, forget about the passage of time while watching.
Conversely, whether it is learning, reading, thinking, writing, etc., which one has such a strong position? Reduce the "exposure cost" to such a low level?
nonexistent.
This is the cage created by the consumer entertainment culture.
And we are satisfied and step by step.
Of course, I am not against proper entertainment, or I am too tired to live.
But what are the more common phenomena? When I got off work, I was tired and thought, "I want to learn tonight." I couldn't help but stretch my hand to the mobile phone, brush up Weibo, and play the glory of the king. It’s late at night to let go of the phone, telling myself to “work harder tomorrow,†while taking a shower, washing, and sleeping.
The next day, repeat the same life as the previous day.
This is very normal. As mentioned above, all entertainment products - film and television dramas, variety shows, games, there are huge teams behind them, the sole purpose of these teams is to use all means to reduce the "resistance" you touch them.
They will appear in your field of vision, remind you with all kinds of information and news, and induce you to click. Once you click it, you will never be given the opportunity to leave.
Think about it, how long have you been, haven't you really done something for your goal?
What is the most serious inside?
Once you get used to this kind of "low cost, high return" stimuli, it is very difficult for you to do those "high investment" things.
The threshold of human beings will continue to rise.
Therefore, in this era, it seems that it is very difficult for us to generate emotional fluctuations. It is difficult to invest in one thing, and it is difficult to concentrate on one thing.
Because our brain has been shaped into a "high stimulation threshold" by the surrounding environment.
Getting used to getting a lot of pleasure, you will slowly become sensitive to this pleasure.
Over time, this intensity of pleasure can no longer satisfy you, you need higher intensity, more sustained, deeper stimulation.
Relatively speaking, there is less pleasure and higher behaviors – such as learning, reading, thinking – and naturally no one is willing to do it.
What are the consequences of this going on?
"The public will lose their ability to think and judge independently in the near future. Ultimately they will expect the media to think for them and make judgments."
This is a terrible thing.
Finally, I want to give you a few suggestions:
1. Reject low-spoken language stimuli
What is a low-spoken language stimulus? The vast majority of online buzzwords are. Such as "I am also drunk" "666" "Zhu Xin" "You see this face, it is long and wide"...
why would you say so? Because language shapes our thinking.
I am not saying that "the bulls" are not as good as "excellent", "excellent" and "excellent" - but if one day, we have to express "excellent", we will only say "being strong". Is this not terrible?
In daily life, try to allocate a certain amount of time, read deep and excellent books and articles, and maintain your ability to understand and use the language.
"Whoever masters the language, whoever masters the mind."
2. Rejecting inferior products that grab attention
If you can, refuse to follow the crowd, reject those superficial variety shows, film and television dramas, hot news, entertainment information, only look at the best works.
What is the best work? At least, it is groundbreaking, not anti-intellectual, causing thinking, sincerity, and need to move your mind - "Black Mirror" is very good, "Game of Thrones" is also OK.
Don't let yourself be a slave to "pleasure."
Not thinking, it can bring short-term pleasure and relaxation, but in the long run, it can only lead to emptiness and boredom.
3. Set meaningful goals for yourself
Find something that has long-term benefits and get happiness from it - this is something you need to do before the age of 30.
Many people ask me: You don't watch movies, don't watch movies, don't watch variety shows, don't party, don't play games, what do you usually do?
I said: Learn.
They asked: Wouldn't you be bored?
Every time I get a new knowledge, and often incorporate new knowledge into my own thinking system, the pleasure I bring is unparalleled. How can I feel bored?
So, find something that will give you long-term benefits and happiness, and arrange it into your daily schedule.
There is no need to pursue material gains, and there is no need to be a domain expert. Its significance is to help you fight everyday life that is ordinary, ordinary, and tasteless. Let you keep your mind clear.
that's enough.
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