Adidas Originals Greater China brand image spokesperson

As a fashion icon with high popularity in Asia and even around the world, Jeon Ji-hyun's dress has always been a trend indicator for young people. She looks beautiful and tall, and she is deeply impressed with her hitting the star of Korea's redest star, Chung Yee, in the hit idol drama "You From the Stars." Jeon Ji-hyun said frankly that he has always been a fan of adidas Originals. “For me, adidas Originals means originality. I hope everyone will be as adidas Originals, behave and show their best.”

Adidas Originals, as the brand of the adidas Group that focuses on originality and trends, has always been a pioneer in street fashion. Jun Ji-hyun's unique trend and innovation in fashion coincides with adidas Originals' brand philosophy.

The adidas Originals' fall/winter collection combines hotspots, including contrasting color designs and animal prints, and combines them with the prevailing sports style. Jeon Ji-hyun particularly loves the classic black and white color. Whether it is a cool white letter printed black sports suit or a stylish combination of a zebra-print coat and a white digital-print black long sweatshirt, it blends in with a slightly rustic industrial-style shooting background. "I think that rather than blindly pursuing the popular style, finding the style is the most important thing. I like to innovate from the classics and love the modern and fresh fashion style," she said.

In addition, Junichi Ji is also impressed with the series of collaborations between adidas Originals and British designer Mary Katrantzou, who are known for their digital printing. She believes that this series of colorful colors like kaleidoscope, dazzling printing patterns and unique lace details are full of fashion sense and art. The details of the cooperative footwear line are particularly unique. This series will be listed globally in November.

Jeon Ji-hyun also produced the Spring-Summer 2015 Modeling Catalog for adidas Originals, the genius designer Jeremy Scott, and British pop singer Rita Ora. All three series will be launched in the spring and summer next year.

From November 2014, Jeon Ji Hyun will participate in the adidas Originals' global advertising campaign and participate in a series of global promotion activities for the brand.