In the hearts of many citizens, supermarkets sell food and daily necessities, and clothes are of course going to department stores. But in recent days, people have been able to find in the RT-Mart supermarkets, there are avant-garde fashion men's clothes in there for sale. That is the cutting-edge men's brand LAOBOTOU, it has settled in RT-Mart. At present, LAOBOTOU mainly distributes the clothing brand zone on the first floor of RT-Mart supermarket, which not only enhances the grade of RT-Mart supermarket, but also better demonstrates the brand image of LAOBOTOU. According to Li Shenghua, general manager of LAOBOTOU Shenyang Branch, the reason for choosing a high-end chain supermarkets is that it mainly values ​​the huge target customer base of this channel and its high affinity with LAOBOTOU fast fashion clothing consumption concept. This LAOBOTOU brand channels through the channel to gain faster access to word of mouth has an inestimable effect; LAOBOTOU brand with accurate market positioning, and unique brand strategy, leading the new fashion trends, to provide consumers with a unique shopping experience, this Times and partners RT-Mart super strong together, heavy attack, is bound to set off a whole new wave of fast fashion in China. In the clothing sales in the introduction of well-known brands, RT-Mart is not the first. Since 2007, in addition to Wal-Mart, Carrefour and other transnational retail giants, the PARKnSHOP in Hong Kong and the mainland Jia Rong, have introduced a number of branded apparel. However, in the early exploration, the introduction of large supermarkets are mostly pure, Li Ning, Jeanswest brand. In the original intention of introducing brand clothing, many supermarkets have claimed that the first is to enhance the image of the supermarket, and second, in order to attract more high-end customers. No matter what the real reason behind it is, in the eyes of many supermarkets executives, the entry of branded apparel into supermarkets has become an irresistible trend. Supermarkets concerned parties said that in the case of poor exports, well-known brand choice and large supermarket Baoluan to carry out small profits and quick turnover in the form of special offer, will be the future irresistible trend. Unlike other ordinary clothing sales areas in the supermarket, the LAOBOTOU fashion clothing sales area not only sets up a billboard with a brand LOGO printed on it, but also exhibits a changeable display mode. The sales environment is not very different from that of department stores. If you do not visit the surrounding items, it is hard to believe that this is a supermarket clothing sales area. A customer who buys a LAOBOTOU men's clothing said: "The clothes sold in this shop look good. I do not believe I can buy such a stylish product here, and the price is not expensive. I bought several pieces at a moment." It is reported As the operator of LAOBOTOU brand in China, Limousite Group, combining the current state of the apparel market, has introduced its business model of stocking and zero inventory with more than 10 years of operating brand and market experience. The brand originates from Italy. It came to China with the integration of Florence's noble and modern clothing culture. It is the first to propose a new classic, fast fashion and serialized product orientation for consumers in all walks of life. Social class fashion clothing products, so that more people have the opportunity to enjoy LAOBOTOU products. "New classic, fast fashion" is a civilized revolution in the Chinese apparel market. LAOBOTOU fashion casual men's clothing is located in the 25 to 40-year-old urban crowd chasing the quality of life --- young healthy, confident young people, because of the traditional and rebellious Italian culture, so the clothes are all revealed masculine, generous gas. Companies adhering to the "quality of life is the" concept and "the pursuit of fashion, life-oriented and guide the trend of" the purpose of many consumers become the first choice. LAOBOTOU popular style design, suitable fabric and fit tailoring, providing a variety of occasions, with wear, so that consumers can understand that men can be so stylish.