On December 23, 2020, Maggie Museum, a Chinese original niche beauty brand, held an offline open experience exhibition with the theme of "Maji Love Christmas" at FOUND 158, Julu Road, Shanghai. Through the collection of girls’ careful thoughts, Encourage the display and expression of the true self, aiming to convey the "girlism" brand concept and create bright and individual fashion makeup for girls.
In this offline experience exhibition, the first season series of Maji Museum and Christmas special series were exhibited. The "Gun and Rose" series is the first series launched since the launch of the Maji Museum. The Maji Museum incorporates the delicate softness of the girls like roses and the powerful edge of guns into the product design. With the arrival of this Christmas, the brand has specially created two lip glazes full of Christmas flavor for girls, namely G25 wine stained grandpa and G12 frosted gingerbread. "Grandpa Stained Wine" is mixed with the fruity aromas of grapes and citrus, and the lips are like a glass of Christmas mulled wine, refreshing and worthy of aftertaste. The "frosted gingerbread" has a light scent of cream, just like the essential gingerbread man for Christmas, it feels sweet but not greasy. It is worth mentioning that the design of the outer packaging puts the gingerbread man in the drinking scene. It is interesting and imaginative. It reiterates the brand spirit of "girl theme" and encourages young girls to wear unique makeup during the festival. Be the most shining and confident yourself and enjoy the joyful party moments.
FOUND 158, Julu Road, Shanghai has always been a gathering place for party culture. The Maji Museum specially arranged the site as an open structure, mainly composed of three parts: the photo check-in area, the exhibition interactive area, and the color test experience area. It is worth mentioning that it is located in The cool artistic plaster statues in the interactive area. Pick up the earphones hung on the plaster statues, put on the earphones and listen carefully, just like art treasures that suddenly speak in the wonderful night of the museum. Each one contains what the brand wants to convey to consumers. Ideas and emotions. The "Smiling Plaster Statue" aims to convey "belief" and encourage girls not to forget to give themselves a smile no matter what; "I am a work of art" aims to convey "uniqueness", not to envy others, oneself and life Julai is a unique work of art; "You are finally here" aims to convey "brave", those careful thoughts buried in the bottom of my heart, don't be timid to bloom!
Extracting the personalized young elements of the Maji Museum, vowing to self-proclaim the "light card" and the use of a large area of ​​Christmas red to create an overall visual effect that grabs the eye, and the dazzling neon lights and interesting construction bring a unique trend to the audience Vision.
There were crowds of trendy people at the event, and many bloggers came to try out the colors. Professional make-up artists prepared special makeup for each customer. The handsome vibrato became a one-day store manager to help out and spend a warm Christmas night with everyone , The event will continue until January 1, 2021.
As a niche beauty brand in China that has recently emerged in the market, the Maji Museum has entered the public's field of vision with an arbitrary and bright posture, providing girls with a professional and unique makeup aesthetic, connecting the true self with a thousand faces, and allowing everyone to move forward fearlessly. Shine freely.
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