On January 9th, Nanjing Border City Sports 2021 Autumn and Winter New Products Appraisal was held at Nanjing Golden Eagle World Hotel, Jiangsu. Agents, dealer representatives, and many fashion professionals and media professionals from all over the country gathered in Nanjing to experience the 2021 autumn and winter new products. Jianhui.
With the theme of "Passionate Ice and Snow, Renewing 2021", this conference focused on the essence of the Biancheng Sports brand, centered on the changes in consumer demand, and continued to innovate in product research and development based on the company philosophy of "Experiencing the Happy Outdoors and Feeling the Beautiful Life , To provide quality products for the majority of outdoor sports and ski lovers. On the basis of the original high quality, it emphasizes technology, environmental protection, fashion, professional product positioning and attributes, and brings high-quality brand products and experience services to consumers.
Mr. Huang Geng, Chairman and President of Biancheng Sporting Goods Co., Ltd., delivered a keynote speech on "Through the Mist and Embrace the Future" before the tasting.
In his opening speech, Mr. Huang said that the excellent performance management system and social responsibility management system deepened by Border Town Sports in the past year have continuously improved the integration of corporate quality, efficiency and social responsibility, enhanced the coordination and sustainability of value development, and highlighted the brand. There is a strong internal driving force in the transformation and upgrading. The domestic outdoor market will grow in 2020. As the epidemic affects more people to participate in outdoor sports, the outdoor sports market and the ski market have huge potential, and the e-commerce business has also achieved healthy growth. Looking forward to 2021, with the economic marketization and industrial restructuring, Chinese outdoor sports brands will grow faster, and the ski industry will also rely on the approach of the 2022 Winter Olympics to usher in new challenges and opportunities.
HALTI National Snow Skills Team Products
Northland clothing product display
Ski product display
At the tasting event site, designers showed design trends and product development ideas for autumn and winter 2021. After years of in-depth research and perfect transformation of market demand, the company's younger and fashionable product images of HALTI and NORTHLAND have been widely recognized by the market. In the autumn and winter of 2021, Biancheng Sports will pay more attention to the sense of product series and matching, allowing more consumers to experience the joy of outdoor sports, while paying more attention to the comfort of products and the wearing style of the scene.
As a leading company in China's professional outdoor products market, Nanjing Biancheng Sports has continuously explored brand management models and gradually formed a diversified operation and management model for international brands. Currently operating brands include NORTHLAND, LOWA, LEKI, HALTI, HEAD, POC, LEVEL, KJUS, VAUHTI, nine outdoor sports and skiing brands, and "omni-channel, multi-brand, retail" is the next key development plan of Border Town Sports.
Polyester Mesh Fabric,Scuba Knit Fabric,Waffle Knit Fabric,Basic Knitted Fabrics
SHAOXING CITY TIANHONG TRADE CO., LTD , https://www.sxtianhongfabric.com