Ya Lida 2013 online sales 50 million online brand marketing

On April 14th, Henan local women's brand Ya Lida officially launched its e-commerce business in March 2013. It sold nearly 50 million yuan last year.

Zeng Lingheng, general manager of Yaya Lida, said that after one year of e-commerce operations, the e-commerce business has forced the entire company to make changes, especially the changes in the supply chain. The time for ordering meetings under the line four times a year has also been greatly advanced. Orders have already been filled several months ahead of schedule, and the production department can just follow the orderly production.

“Ya Lida's e-commerce business was just started last year. Prior to that, his energy was mainly concentrated in the sales field. The brand influence on the Internet was not great.” Zeng Lingheng said that in 2014, Yalida will be marketing and marketing communication in the brand. Invest in energy to increase the brand's influence on the Internet and increase the brand's online and offline premium capabilities.

It is reported that in 2013, 70% of online products of Yaleda Women's E-Commerce channels were previous inventory, and 30% were online-dedicated by e-commerce channels. Zeng Lingheng said that in 2014, Yadada Women began to separate online and offline products, and most of the online products would be dedicated online development funds.