Recently, Handu Clothing Group has launched a new online women's sub-brand Di Khanna Dequanna. The brand's position is "Han Feng fashion mother's clothes," and the Di Kyungna flagship store is now on-line.
In February 2014, Handu clothing acquired Ms. ANYMO, an online and middle-aged women's brand. At the time, people in the industry believed that the acquisition of Handu clothing house was a supplement to its own category expansion. The re-launch of the middle-aged and old women's sub-brands is a full expression of the Han Dou clothing house's optimistic and judging the middle-aged and old women's clothing market.
According to reports, industry insiders stated that in 2014, Tmall will vigorously support middle-aged and elderly women's clothing categories. Now a separate entrance for "middle-aged people" has been set up on the page of Tmall Women's Clothing category.
The multi-brand strategy is an important means to expand the scale of Handu clothing houses. Zhao Yingguang once stated that he will strive to complete the layout of only 20 sub-brands based on apparel category in 2020, and achieve sales of more than 10 billion yuan.
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