On September 19th, independent designer Mao Baobao brought the brand CHICCO MAO to the 2020 China (Dalian) International Clothing and Textile Expo, and successfully held the CHICCO MAO 2020 autumn and winter fashion show, bringing a touch of independent and romantic fashion to the exhibition.
As the founder of the brand, designer Mao Baobao is also the co-founder of CHICCO MAO & WEEKFAN jewelry brand. He graduated from Milan MARANGONI Fashion Academy with a major in fashion design and is one of the top ten fashion designers in China. In recent years, his works have frequently appeared in fashion magazines such as Vogue, Harper’s Bazaar, Harper’s, ELLE, and Fashion L’OFFICIEL, and are quite popular among artists.
When asked why his brand works are sought after by artists, Baby Mao first thanked the artist friends for their affirmation of his personal works. At the same time, he also said that clothing is just a piece of decoration, as an auxiliary aspect of the foil, and truly It is the temperament of the person who controls clothing, and the internal expression of self-confidence is integrated with the concept of clothing.
Mao Baobao mentioned that the brand concept of CHICCO MAO is to break through, find yourself, and find yourself in the true sense. It uses contemporary Western tailoring to express the true temperament of women, and it pursues the charm of people to fully express their true feelings. .
The concept of elegance, self-confidence, and independence conveyed by the brand is like the blood buried deep under the body. It has always been rooted in the lifeline of the brand, active in every stroke of the design draft, and beating in every stitch of the product.
The brand logo appears as a white dove spreading its wings, with a bright red line in the wings, combining the white dove wings that symbolize peace with the abstract cross with red signals, breaking the image of white doves in traditional culture. The seemingly contradictory elements form an energy to break free.
The theme of this CHICCO MAO 2020A/W series is "Enchanted Euphoria". It means to indulge in intoxication and get stuck in it. The designer Mao Baobao took this as an inspiration and traveled to the 80s and 90s, perfectly combining romanticism and modernism. The multi-element design and the impact of visual perception, even in the chaotic confusion, still struggle to break free of the design concept of the cage, just to show yourself without being defined by the world. Make the dull low tide more confident and stronger.
This design broke the traditional framework and made certain innovations in clothing styles and shapes. It incorporates elements such as splicing and asymmetry. The unique tailoring, innovative material selection, high-standard craftsmanship and collision color matching aim to perfectly present the theme of fascination.
But during the rehearsal before the show, Baby Mao had a new idea. This big show is different from the traditional display methods in the past. Through the collocation and reorganization of the classic series, the word "fusion" is more and more clearly projected in his mind.
Mao Baobao said: His previous study abroad experience has deeply influenced him by the Italian Renaissance atmosphere and gradually formed a unique understanding of aesthetics. However, when he returned to China, he established a brand to serve the local people and to learn about the western world. The elements are integrated into the aesthetics and needs of Asians, merged, transformed, and innovated to finally achieve works that meet the aesthetics of Asians.
The CHICCO MAO 2020 autumn/winter show combines many elements, presenting a unique visual feast with bold color application, smooth line cutting and retro national style of different dimensions.
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