On the occasion of the resurgence of all things and spring blossoms, on April 3, 2019, the Chinese original designer brand JICHENG opened a modern and traditional collision and blending performance in Shanghai Xintiandi Taipinghu Park.
Using the natural truth to tell the story, the inheritance will be remembered in the heart, JICHENG this dyed square series of ready-to-wear, brought a unique feast of fashion.
Origin, nature, and Yi nationality
Qiang embroidery is a form of the Yi people's inheritance of the ancestors' culture in the long history and has a long history. It originates from an ancient costume festival that has been inherited for more than 1350 years. The "root" is a cultural civilization that is represented by the embroidered human civilization. The "soul" is a harmonious interpretation of the harmonious coexistence between man and nature. We are derived from nature and end. Will return to nature.
TOP100 Global Designers Alliance held hands with Chu Xiong's non-legacy skills, and jointly invited Chinese famous designer Ji Cheng to participate in the embroidery poverty alleviation project. Through the creation of designers, the collaboration between the rough and the exquisite, let the tradition and fashion twin, let the original ecology and Internationalized resonance, achieving innovative breakthroughs and gorgeous turn of JI CHENG design.
Looking for happiness in the blooming of all things
On April 3, all things were “spoken and newâ€, and the prosperity in the embroidery was green and green. In the private sector, at this time, you will find the enthusiasm of Chunchun, worship the ancestors in advance, inherit the prosperity of the family, and carry forward the customs of the nation.
However, the times are developing rapidly, and human beings are gradually being swallowed up by thousands of information. Who else will pay attention to the impact of natural conditions on life? Who can read these embroidered pieces made of the earth, silky lines with rainbows, patterns with mountains and rivers, and all the hopes and expectations are blended at the fingertips? But in the eyes of designer Ji Cheng, mountains, rivers, and water sounds are all gifts that nature has given us. The development of all good things should be respected. When the spring blossoms, when you calm down and savor, you will feel the power of natural regeneration.
The director of the story tells the story of the nation
Embroidery and collection of the spirit of all things, bright colors, a wide variety, this show follows JICHENG's consistent design philosophy, that is, the integration of high-definition details, traditional craftsmanship and urban style with the Chinese elements into the clothing, the implementation of "warm and refined Pragmatism."
In order to show the beauty of the art of embroidery, JICHENG adheres to the brand concept of coexistence of attitude and temperature. Through the different techniques such as gradual change and patchwork, the craftsmanship of manual temperature is reflected. The bold collision between Chinese elemental totem and traditional crafts is Ji Cheng. Personal iconic style.
Under the designer's dyeing theme, the design fabrics still use comfortable yak wool, wool, faux fur water ripples, silk, and denim tannins as the main material, which highlights the meaning of returning to the original. The 2019 autumn and winter series of blue-printed dyeing effect of the "dyeing" warm hand-made and Chuxiong Dai's delicate embroidery combined with the exquisiteness of the original, tailoring and profile so that each set of clothes retains the designer's personality and is very wearable. The unique logo design of the wings uses the original totem symbols of the Dai, and the combination of the two still has the popular elements and fashion of the season.
However, what is different from the past is that this big show injects a new concept of inheriting the national intangible cultural heritage of the Yi costumes, trying to awaken people’s recognition of the protection of non-legacy culture by preaching the spirit of the Yi people’s craftsmanship. Protecting handicrafts as a starting point, organically blending embroidery with fashion, leading the embroidery to a broader market, increasing the added value of embroidery, and helping the majority of Yi women to increase their income.
Stunning and visual shock and return
At the big show, the new version of the hit drama "Yi Tian Tu Long Ji" starred Zhao Min as "Chen Yuqi"; the actor "Chen Xiaolu", a member of the D7 Youth League, and the actor "Hai Ling" who played the "Hedge of the Prince" Will come to help out, and love the "dyeing" series. It is worth mentioning that the three-year-old male model "Zhang Hansheng" who has been steadfast in the three consecutive years of Ji Cheng Daxiu will shine again. Together with the fencing athlete "Zhang Yuzhen" to help the catwalk, there are more makeup brands M·A·C The big show is the finishing touch.
The big show continues Jin Tseng's past festive and avant-garde T-style style. The film-level sound and light dance beauty presents a beautiful scene of the recovery of nature. This season's big show JI CHENG still maintains a consistently different surprise for the audience who came to the show. The specially drawn "dye" invitation is made of a specific oil sanding material, which is carefully customized by the designer Ji Cheng. .
In addition, the scene of the “Dyeing Workshop†created by the show, decorated with a soft Tie-dyed gauze, seems to have entered the small courtyard of “making cloth, binding, dip dyeing and dryingâ€. From an ordinary white cloth to a unique pattern, it is really a "embroidery and dyeing".
Look and buy, stylish at your fingertips
This time, JICHENG and the Chuxiong Yi Autonomous Prefecture of Yunnan Province jointly presented the Millennium Dian Dyeing and Dyeing Series show, which has been highly anticipated by countless people in the industry, and the design of the explosive style is also overwhelming. In order to let everyone sneak a sneak peek, Ji Cheng once again boldly tried to buy a new fashion in the international fashion stage. On the day of the big show, at 18:00 on the evening of April 3, the JICHENG Tmall flagship store opened the look-and-click model!
Using modern craftsmanship and technology, the new traditional embroidery series will be presented to young people who love Chinese culture, so that culture and fashion can be reached at your fingertips.
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