Guangzhou white-collar garment limited liability company mainly R & D and production of 28-45-year-old white-collar women's clothing to meet the customer base to increase the size of the demand for the company to promote the international advanced ZARA management model, establish a sense of quality, create boutique brand, the pursuit of women's brand Quality continues to improve, and to accumulate wealth first integrity of the management philosophy to enrich the connotation of modern fashion business management, the pursuit of speed and new ideas and new information. Create a continuous innovation of fashion research and development enterprises. White-collar apparel company's main " Yao collar " brand, the brand is a white-collar clothing company carefully crafted fashion brand in Beijing, Hohhot, Inner Mongolia and other northern cities have many franchise stores. Has won the "Asia International Fashion Trend Conference" promulgated the "China • 2009 China Top Ten garment industry's most popular apparel brand ."
First, the style
Brand style is business and leisure, goods diversification, fashion without exaggeration and inclusive, suitable for a wide range of ages (25 to 48 years old); suitable for urban fashion women, young white-collar workers, confident women, have their own aesthetic View, and the courage to interpret personal style.
Second, the model
Learn from the Spanish ZARA model, the use of customer-oriented, vertical integration, efficient organization and management, emphasizing the speed of production and flexibility of the model, the formation of affordable fast fashion.
Third, the goods and price
Commodity diversification, the amount of a large number of small, rich color, increase size (2-7), suitable for a variety of body clientele, price belongs to the high price, in line with the mass level of consumer groups, so that civilians can also embrace High Fashion.
Fourth, the store decoration
Store decoration by the company unified interior color to black and white, this is the most classic, most elegant mix of people of this age have a very large visual appeal. Simple, elegant decoration style and our clothing style to form a unified body, against the background of each other.
Fifth, inventory
Commodities to the main four seasons commonly used models, all seasons can be sold, so you can reduce the backlog of goods.
Six, staff training
Before the opening of the storefront, the company will assign a store under supervision to carry out the display of products and direct sales and personnel training before opening.
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